For couples who share toothbrushes

I don’t.

But for those who do, Health Enterprises, Inc. is launching the UV Toothbrush Sanitizer
which uses ultraviolet light to kill 99% of the germs and bacteria that incubate on a toothbrush including E. coli, Salmonella and Streptococcus.

In case you missed the claim to fame, Brendan Leonard, senior director of sales and marketing at Health Enterprises said,

"We introduced the UV Toothbrush Sanitizer to help keep people healthy by killing 99% of the germs and bacteria that incubate on a toothbrush, including E. coli, Salmonella and Streptococcus. This is especially important during the fall and winter as this product can help kill the germs that make people sick."

The 99 per cent reduction claim is a nice marketing concept for those who forgot intro biology and the logarithmic growth of bacteria.