I’ve stepped aside for two weeks and this has become painfully apparent: Most of everything I did in my 20-year academic career don’t mean shit.
It’s the food safety version of the liberal bubble.
I’ve been praised and criticized along the way for using new messages, new media and new ways of gauging food safety behaviour.
But it don’t mean shit.
We microbiologially-inclined folks look on with dismay as mere plebes engage in all kinds of risky food stuff, and then lament amongst ourselves at the uneducated public (I don’t, but many others do).
The U.S. Centers for Disease Control Morbidity and Mortality Weekly Report (MMWR), long considered the holy tome for all things food safety, has just published its 10 Most Talked About MMWR Reports of 2016:
CDC Guideline for Prescribing Opioids for Chronic Pain — United States, 2016
Interim Guidelines for Pregnant Women During a Zika Virus Outbreak — United States, 2016
Prevalence of Healthy Sleep Duration among Adults — United States, 2014
Possible Association Between Zika Virus Infection and Microcephaly — Brazil, 2015
Possible Zika Virus Infection Among Pregnant Women — United States and Territories, May 2016
Interim Guidelines for Prevention of Sexual Transmission of Zika Virus — United States, 2016
For all the outbreaks, deaths, tragedies, and criminal behaviour, microbial food safety doesn’t even make the top-10 at CDC.
Food safety fairy tales would probably rate higher.
Producer groups, government, industry, your food safety communications budgets are ripe for hacking.
Because it don’t mean shit.