Washing does almost nothing, except remove the snot from the 3-year-old who sneezed on it

This is a risk communication embarrassment.

Stop Foodborne Illness published this thing the other day, about Rylee & Rusty (not sue if those names were chosen by focus group).

Anyone who writes in all caps is compensating for something, just like I’ve always told my daughters, anyone who says trust me is immediately untrustworthy.

One day when Rylee and Rusty were walking home after school, Rusty pulled an apple out of his bag and started to take a bite. Rylee, grabbing his arm asked, “Hey! Did you wash that?” “I dunno. My mom probably did,” Rusty replied completely puzzled. “HOW old are you?” Rylee asked. “You know food safety is everybody’s responsibility,” she exclaimed with exasperation. “Oh Rylee!” Rusty replied with a shrug of his shoulders, “Why are you making such a big deal out of this?” With her hands on her hips Rylee scowled at him and raised her voice, “WHY am I making a BIG DEAL?!” “Yeah, why?” he asked, calm as ever. “You have heard of E. coli O157:H7, right?” For a minute there Rylee sounded like Ms. Coffman, but then she said, “I sit next to you in science class every day Rustin Archibald Brown. Have you not been listening?” Rusty replied with an uncertain, “No?” “Well,” Rylee said, “E. coli is a kind of bacteria that can make you really sick. So sick, in fact… that if you had to choose between cleaning your room or being sick from E. coli, you’d pick cleaning your room any day of the week!” “That’s pretty sick,” said Rusty, “I hate cleaning my room.” Rylee continued, “Your stomach feels like an elephant is standing on it, you’re puking your guts out, and… well, let’s just say ya make a big mess in the bathroom.” “What did she just say?” he thought to himself. Clutching his stomach Rusty groaned, “Yuck! RY-LEE, stop!” Rylee paused for just a second to take a breath and then Rusty cut in, No more.

Where were you the last 25 years? Andrew & Williamson donates to STOP

As the number of people sick with Salmonella from Mexican cucumbers continues to climb – 3 deaths, 671 people sick with the outbreak strains of Salmonella Poona, an increase of 113 cases since the last CDC update on September 22 — the U.S. distributor has donated to a non-profit group’s campaign aimed at improving foodborne disease diagnosis and it urged other produce companies to do the same.

cucumbersSan Diego-based Andrew & Williamson Fresh Produce partner David Murray said in a Sept. 25 statement, that the firm is “absolutely devastated” by the outbreak and is working with authorities in the U.S. and Mexico, as well as food-safety experts, to analyze its processes and fix any problems.

“On a personal note, in reading information about the illnesses, it was clear that many doctors need additional guidance to ensure the timely diagnosis and treatment of foodborne illnesses,” he said. “With that in mind, we will be making a donation to STOP Foodborne Illness, a non-profit organization devoted to assisting those impacted by foodborne illness.”

“This donation is in support of STOP’s efforts to create an educational packet about foodborne illness to send to every pediatric emergency room and hospital in the U.S. so that patients receive a timely diagnosis and proper treatment.

While we recognize that our actions cannot alleviate the pain caused by a victim’s suffering or worse, the loss of a loved one, the A&W family promises you that we will learn from this experience. We will never forget what happened. And you can rest assured that our food safety decisions will forever be influenced by the memory of consumers who have been impacted by this recall.”

Evaluation? E. coli victims appeal to workers in LGMA training video

Coral Beach of The Packer writes that victims of the 2006 E. coli outbreak linked to fresh spinach tell their stories in a new food safety training video co-produaced by the California Leafy Greens Marketing Agreement and the non-profit group STOP Foodborne Illness.

Lauren Bush tells her story in the video, describing how as a 20-year-old college student she contracted an infection from a spinach salad that ultimately sent her to the hospital with hemorrhaging and other severe symptoms.

“I’m so pleased with the video,” Bush said during a Nov. 19 Internet press conference. “I hope it reminds everyone who sees it of the importance of what they are doing. I know it must be a lot of extra work, but it does save lives.”

Dan Sutton, LGMA member and general manager of Pismo Oceano Vegetable Exchange, said he attended a training session a week before the press conference and watched the reactions of people seeing it for the first time.

“There was absolute silence when it was over,” Sutton said. “It had an impact.”

The video is bilingual with segments presented in Spanish and English.

Safe Tables Our Priority webinar tonight; Risky Foods How to Protect Yourself

Be careful.

Question everything.

Me and Michael Batz (right, pretty much as shown) will be sharing our food safety thoughts in a STOP webinar tonight from 8:30 — 9:30 p.m. EST.

Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/846828774

After registering you will receive a confirmation email containing information about joining the Webinar.