As Commonwealth Games visitors are being asked to report illnesses like flu on Twitter and Facebook in a bid to stop disease outbreaks, the editors at my favorite bath and loofa read, Eurosurveillance, ask, how best to share unexpected scientific findings in an emerging situation?

Facilitating rapid communication to allow public health action has always been core to the mission of this journal [2], and we believe that our successful example during the 2009  influenza A(H1N1) pdm09 pandemic has been followed and we are aware that a number of journals now provide possibilities for expedited/fast-track processing of papers. Fast-tracking of peer-reviewed information poses several challenges: scrutinising evidence and disseminating it under time-pressure puts a strain on scientists, editors and public health decision-makers alike. In cases where findings are unexpected and new, and may or may not be plausible for some, such as exemplified in the paper in this issue, these challenges will even be aggravated. In the case study presented, this led to a delay in coordinated communication and publishing in a peer-reviewed journal even though the authors had shared their correct findings early with international organisations and had submitted respective articles to scientific journals.

Another very different example of possible issues around timely communication occurred during the outbreak of severe hemolytic uraemic syndrome caused by Shiga-toxin-producing Escherichia coli O104 in Germany in 2011 [3,4]. Non-validated findings pointing (wrongly) towards cucumbers imported from a specific European country were communicated early by a politician via the media [5] and had considerable economic impact in the country concerned and resulted in political debate about responsibilities and compensation [6,7]. This example shows the dilemma that politicians may face in an evolving situation where expectations to find the source of an outbreak quickly and take measures to stop it are high and they feel pressed to communicate rapidly.

The examples above and the paper by Crowcroft et al. show that debate and close cooperation is necessary to strike a balance ‘between the proprietary rights of scientists, the needs of public health and the interests of the public’ and an important part in this is of course for public health institutes and international organisations such as the European Centre for Disease Prevention and Control and the World Health Organization, to act as an intermediary between researchers and policy makers by assessing risks and the available evidence to facilitate rapid public health action and with this in mind we agree with the authors that ‘When public health is at stake, information must be shared in a structured and transparent manner that communicates the level of uncertainty and meets the needs of all involved.’

Erdozain, M.S., Allen, K.J., Morley, K.A. and Powell, D.A. 2012. Failures in sprouts-related risk communication. Food Control. 10.1016/j.foodcont.2012.08.022

http://www.sciencedirect.com/science/article/pii/S0956713512004707?v=s5

Abstract

Nutritional and perceived health benefits have contributed to the increasing popularity of raw sprouted seed products. In the past two decades, sprouted seeds have been a recurring food safety concern, with at least 55 documented foodborne outbreaks affecting more than 15,000 people. A compilation of selected publications was used to yield an analysis of the evolving safety and risk communication related to raw sprouts, including microbiological safety, efforts to improve production practices, and effectiveness of communication prior to, during, and after sprout-related outbreaks. Scientific investigation and media coverage of sprout-related outbreaks has led to improved production guidelines and public health enforcement actions, yet continued outbreaks call into question the effectiveness of risk management strategies and producer compliance. Raw sprouts remain a high-risk product and avoidance or thorough cooking are the only ways that consumers can reduce risk; even thorough cooking messages fail to acknowledge the risk of cross-contamination. Risk communication messages have been inconsistent over time with Canadian and U.S. governments finally aligning their messages in the past five years, telling consumers to avoid sprouts. Yet consumer and industry awareness of risk remains low. To minimize health risks linked to the consumption of sprout products, local and national public health agencies, restaurants, retailers and producers need validated, consistent and repeated risk messaging through a variety of sources.