Chipotle’s reputation score goes down

Kinda like some of the adult hockey teams I’ve been on, Chipotle’s reputation, according to Bloomberg, has gone from first to worst.

I don’t know the measures, metrics or scale, so this might fall into the ‘charts and graphs with no science’ category. But like the buzz score, the reputation is dropping.

-1x-1The company’s reputation now ranks below rivals including Moe’s Southwest Grill and Jack in the Box Inc.’s Qdoba, according to a new survey from WD Partners and Nation’s Restaurant News. Last year, Chipotle had the best reputation among Mexican limited-service chains in the U.S.