Robby Kreiger is a great guitar player.

His solos for the Doors gave me chills in high school and still do.

But greatness doesn’t count in the biz world.

Food safety doesn’t count until there’s an outbreak.

Then everyone wants to cover their ass.

Surveys still suck, but according to the latest survey of 150 food and drink businesses, food safety is not seen as a priority concern in the Risk and Uncertainties statements they file with Companies House.

Duh.