Georgia considers forcing plants to disclose positive test results

While Peanut Corp., the state of Georgia, and the federal government come under fire for letting salmonella get into roasted peanuts and those peanuts get into hundreds of products, a debate is stirring on the value of revealing the results of microbial testing.

Doug and Ben want manufacturers to show their results to the public, but Georgia’s Senate Agriculture Committee just wants them to tell the state.

The Associated Press reported two days ago that the Senate Agriculture Committee was discussing a bill that would "require food makers to alert state inspectors within a day if internal tests show a contaminant in a plant."

According to a New York Times article that day,

Dr. Steven M. Solomon, an official in [FDA’s] Office of Regulatory Affairs, said the agency has viewed such disclosures as a “double-edged sword” that might inhibit some companies from testing in the first place.

An AP report yesterday said the committee’s chairman, Sen. John Bulloch, "delayed a vote on the measure until later this week as he waits for more industry response."

Meanwhile, Georgia Agriculture Commissioner Tommy Irvin urged Congress to adopt similar requirements. He told members of a House food safety panel,

"We could have a strong law in Georgia, but if it’s not followed by Congress, we could find ourselves in a position of driving out business."

History shows that companies caught without a culture of food safety don’t stay in business, anyway. Smart companies know food safety is good business and should be happy to brag about it.

Kentucky Fried Chicken marketing food safety

I must have been in grade 11.

The object – no, not an object, the girl — of my affection worked part-time at the local Kentucky Fried Chicken in Brantford, Ontario (that’s in Canada).

We’d meet after work, and ever since, the Colonel’s secret spices have held a special place.

In university and afterwards, I always seemed to live within smelling distance of the Kentucky version of deep-fried chicken thingies. And then there was the moving ritual: who hasn’t changed residences without a bucket of the Colonel and a case of beer to pay off the movers? (I’m thanking you, Marty)

It’s been a long time, but driving back from Des Moines Sunday morning with Amy, I was suddenly struck with the KFC urge. It was gross, although the corn-on-the-cob was as good as I remember when Chapman and I got a similar meal in upstate New York before crossing the border into Canada — no corn-on-the-cob in Canadian KFC, at least not in 2003 – returning from a golf trip I was particularly grateful for.

And now KFC is marketing food safety.

Maybe they have been for a long time. I apparently only visit during nostalgia trips.  But there it is, right there on the Colonel’s bucket: rigorously inspected; thoroughly cooked; quality assured.

Now, can I get that same assurance on the cole slaw – the cabbage-containg cole slaw that led to an outbreak of E. coli O157:H7 in 1998 and again in 1999 at KFCs in Indiana and Ohio?

Marketing food safety: take control or the following (gross) images will proliferate

Found this on youtube. Apparently it’s a promotion for “growth hormone free beef” by NaturalMarket.com and won the 2006 Young Directors Award.

For everyone who says consumers need to be educated about things like growth hormones, or raw milk, or food safety, this is an example of the competing image. The video below is marketing food safety.

Retailers and manufacturers need to get beyond old-school thinking about food safety and start marketing directly to consumers.