I’m a guy sitting on my couch in Brisbane who’s no preacher just provides information. But I can imagine the various ways this video will be used in the next Salmonella-linked-to-eggs outbreak in the UK.

Mark Williams, chief executive of the British egg industry council, told Radio 4’s Today programme they are “absolutely delighted” that the Advisory Committee on the Microbiological Safety of Food had made the recommendation to the Food Standard Agency (FSA), which will now consult on the recommendation.

“If it’s got the British lion mark on it’s the safest in the world,” he says.