Food safety culture and marketing go together

I’ve been writing and talking for a couple of years about the importance of food safety culture from farm-to-fork, and that companies should become more aggressive about marketing their food safety efforts.

Turns out, the two ideas can feed each other, in a synergistic manner (Chapman made the pic).

Those companies that promote food safety culture can market their activities, and then consumers have a way to choose at the check-out aisle, providing feedback to those companies that make food safety a public priority.

Valley Meats ground beef recalled due to E. coli

Almost 100,000 pounds of ground beef are being recalled today after an epidemiological investigation linked E. coli O157:H7 infections in three states to the products.

The meat—sold frozen as ground beef, chopped steak, and pre-formed patties—was produced by Valley Meats LLC of Coal Valley, Illinois, on March 10, 2009 and distributed to various consignees nationwide.

A USDA FSIS press release states,

“The problem was discovered through an epidemiological investigation of illnesses. On May 13, 2009, FSIS was informed by the Ohio Department of Health of a cluster of
E. coli O157:H7 infections. Illnesses have been reported in Ohio, Pennsylvania, and Illinois.”

The pathogen, found in the poop of warm-blooded animals, can be killed with sufficient heat

However, as the president and chief executive of the American Frozen Food Institute, Kraig R. Naasz, stated today in a letter to the editor of the New York Times,

“While food safety is a shared responsibility among food producers, government agencies and consumers, we recognize that the primary responsibility rests with food producers. Providing consumers with safe and nutritious products is a responsibility frozen food producers stake their names and reputations on.”

The letter was written in response to the Times’ May 15 article on frozen entrees, which Naasz felt did not “fully depict the frozen food industry’s commitment to product safety.”

With the name and reputation of Valley Meats on the line, will they be able to demonstrate a similar commitment to the safety of food? As the data on those sickened by Valley Meats’ products are released, it’s likely we’ll find out.
 

Chipotle buys local – but is it safe?

At what point did the language of sustainability get co-opted by organo-local business types?

I ride my bike around town (which is a health hazard in Manhattan), we had a fabulous salad of greens grown in our own garden last night for dinner along with the tuna steak (which wasn’t grown in Kansas), yet when I speak at a local panel or read something, it’s all these folks falling over themselves to be declared green.

Chipotle Mexican Grill will expand its local produce program this summer, purchasing at least 35 percent of at least one bulk produce item in all of its restaurants from local farmers when it is seasonally available. This represents a 10 percent increase over last year’s program, the first of its kind for any national restaurant chain.

"Our commitment to cooking and preparing food with more sustainable ingredients has always been about doing the right thing; the right thing for better tasting food, the right thing for the environment, and the right thing for farmers," says Steve Ells, founder, chairman, and co-CEO of Chipotle.

As a lowly consumer, I can only hope that Chipotle holds its local suppliers to some sort of microbiological standards for food safety – maybe they cook the poop out of everything.

I don’t want to hear about how sustainable it is – unless Chipotle or anyone else is going to provide data on water use, greenhouse gas emissions, and microbiological loads on local produce versus the produce provided by the big ‘ole big guys. Do farmers get pissed that anyone thinks they can grow food to feed a bunch of people? Or do they just smirk, bemused?

Once again, Chipotle is the douchebag of fast food.

EVOO outbreak not confirmed, looks like scombroid

WRAL in Raleigh reports that the cause of an outbreak of a foodborne illness in 10 patrons of EVOO may never be found. 

Andre Pierce, Wake County’s director of the environmental health and safety division says regardless of the outcome [of the test results], he’s confident the problem was created at the restaurant.

“If you had some source issue with a product, you would expect to have calls around the state,” Pierce said. “We didn’t have anything like that …So we believe there’s something that was going on possibly at that facility that was the problem. Pierce suspects a toxin or chemical caused the sickness, perhaps through cross contamination.

Incident reports from Wake County show all of the customers who became ill ate salads. A sample of tuna was sent for testing.

“This appears to be a classic case of histamine fish poisoning,” said North Carolina State University microbiologist Dr. Lee-Ann Jaykus, who 5 on Your Side asked to review the reports. "Scombrotoxin fish poisoning is probably the leading cause of seafood associated food-borne illness,” Jaykus said.

Scombrotoxin fish poisioning is caused by histamine and is often caused by temperature abuse of fish. Illnessess are similar to allergic reactions and can strike patrons quickly. Gotta keep that fish cold to reduce the risk.

Antenna in your mocha latte?

The US Food and Drug Administration (FDA) maintains a list of Food Action Defect Levels in the Code of Federal Regulations "to establish maximum levels of natural or unavoidable defects in foods for human use that present no health hazard."

A local news station in Michigan got hold of this list and started asking people on the street how they felt about the number of bug parts allowed in their coffee and the amount of rodent "excreta" tolerated in their chocolate.

My local news station in Wichita, Kansas, broadcast their story Tuesday while I shook my head and chuckled. There were a lot of interesting faces as people looked from their cup to the list and back again.

In the end, I got the impression that the public is okay with a few bug parts (and laugh about getting the extra protein), but won’t stand for the poop.

We here at barfblog.com continually advocate keeping as much poop out of food as possible, and proudly wear our t-shirts that declare, "don’t eat poop" with a message about handwashing on the back.

But I’m not crazy. I realize, like the FDA (not the USDA, as asserted in the story, which primarily regulates only meat and poultry products), that it’s virtually impossible to keep the entire (non-meat and -poultry) food supply 100% poop-free. Therefore, I’m glad there are regulations in place to reduce the microbial risks associated with that poop. (The poop that got into the peanuts at the Peanut Corp. of America plant violated those regs.)

I’m just saying… some poop happens. Risks that cannot be eliminated can, and should, be controlled. Responsible, informed producers and consumers do this every day with tools like the FDA Defect Action Level Handbook and tip-sensitive digital meat thermometers.

Do your part: wash your hands and stick it in.

Jon and Kate Plus 8: Petting zoo for kids, just petting for Jon

Kate Gosselin of Jon and Kate Plus 8 was on the Today Show this morning addressing husband Jon’s alleged affair, while TLC ran re-runs of the popular reality show. 

This morning’s re-run was an episode I’ve seen before, where the Gosselin gang visits the Pittsburg Zoo. There was plenty of petting, including little Alexis’s chance to pet a real live “aldergator” (a.k.a. alligator), yet no noticeable handwashing.

Wash those hands Gosselin gang. That means you, too, Jon.
 

Broken links in food-safety chain hid peanut plants’ risks

Julie Schmit of USA Today has written another excellent overview documenting the multiple failures – bad inspections, bad audits, bad people — that led to the peanut paste crapola that sickened 700 and killed nine.

Below are just a few of the highlights:

•Deibel Labs, which ran more than 1,600 salmonella tests for PCA’s Blakely plant from 2004 through 2008, found almost 6% positive. It was so many that Deibel sent PCA’s samples to a separate part of its Chicago lab to lessen chances that they’d contaminate other products, Charles Deibel, the firm’s president, said in an interview. For roasted products such as peanuts, a positive rate above 1 in 10,000 would be high, Deibel said. Proper roasting kills salmonella with heat. PCA never asked Deibel to look into the issue, Deibel said.

•Nestlé audited the Blakely plant in 2002 and rejected it as a supplier. Nestlé’s audit report said the plant needed a "better understanding of the concept of deep cleaning" and failed to adequately separate unroasted raw peanuts from roasted ones. Having them in the same area could allow bacteria on raw nuts to contaminate roasted ones, a risk known as cross-contamination. The plant wasn’t even close to Nestlé’s standards, auditor Richard Hutson said in an interview. Hutson, who now heads quality assurance for several Nestlé divisions, said he shared his concerns with PCA officials at the time, but "they didn’t pursue it" further with Nestlé, he says.

• To win customers, Parnell "extolled" the fact that an auditor, AIB International, had rated the plant as "superior," said King Nut CEO Martin Kanan at a congressional hearing. King Nut sold peanut butter under its name that was made by PCA. That rating also satisfied Kellogg, which began buying PCA’s peanut paste for sandwich crackers in 2007.

• AIB also draws criticism from a former food-industry official. Its audit of PCA was "superficial," said Jim Lugg, former food-safety chief for bagged salad maker Fresh Express, who reviewed AIB’s audit of PCA at USA TODAY’s request. One example of "shallow treatment of a big issue," Lugg says, is that the audit notes that PCA had a written program to evaluate suppliers and had an approved list. But AIB did no further checking of the suppliers. Years ago, Fresh Express stopped using AIB audits because it found them inadequate, he adds.
 

Raleigh foodborne illnesses possibly tied to restaurant

Independent Weekly is reporting that at least eight cases of foodborne illness are being investigated and that they may be linked to a common restaurant.

The illnesses, reported April 17, may be connected to Evoo, a Mediterranean restaurant in Raleigh’s Five Points.

"We are currently investigating some reports of sickness," said André Pierce, director of the environmental health and safety division of the county’s environmental services department. "The investigation is ongoing and we don’t have any results yet."

The story goes on to say that according to Walt Fuller, deputy director in charge of operations at the Raleigh-Wake 911 Center,  shortly before 10 p.m the Center received an emergency call reporting that someone was ill at Evoo at 2519 Fairview Road.

One paramedic unit was dispatched at 9:50 p.m. and called for backup upon arriving at the scene, Fuller said. A second paramedic unit, a quick responder vehicle and a fire engine all responded. In all, nine rescuers attended victims at the restaurant.

Who should be in charge of food inspections?

The New York Times reported this morning on the California leafy greens industry’s hiring of government inspectors in lieu of government-imposed visits by inspectors.

The almond industry and the Florida tomato industry have also instituted their own safety measures that invited oversight by federal agencies when the government did not independently provide it.

“It’s an understandable response when the federal government has left a vacuum,” said Michael R. Taylor, a former officer in two federal food-safety agencies and now a professor at George Washington University. But, he added, “it’s not a substitute” for serious federal regulation.

Is it the government’s responsibility to ensure that food is safe to eat, or is it the responsibility of those producing, processing, and selling it? Both, of course, in addition to those choosing to consume it and feed it to their loved ones.

Then, what’s so great about government-imposed inspections as opposed to inspections the food industry asks for? After devastating outbreaks in each industry awakened them to their invested interest in food safety, these three have been vigilant about minimizing the microbial risks to their commodities. Would the feds do a better job?

According to the Washington Post, a report by Taylor and his colleagues at George Washington University School of Public Health and Health Services determined that federal regulation of the inspection system and others is necessary to provide cohesion (and presumably increase efficacy) among safety-assuring efforts. In the report the authors urged Congress to “create a single cohesive food safety network composed of local, state and federal agencies and accountable to the secretary of health and human services.”

Some coordination certainly might move the country toward reducing the number of people who get sick from the food they eat. But each link in the food supply chain must remain proactive in their role in assuring food is safe to consume—regardless of who’s the boss.

 

Could video games be a key to food handler training effectiveness?

Food handler training, required or encouraged in various jurisdictions across North America has been demonstrated by multiple studies to have various results. Most of the published research has focused on looking at inspection results, but in 2000, researchers in Oregon (April 2009 issue of Foodborne Pathogens and Disease) explored food handler food safety knowledge.

During April–September 2000 researchers administered a 28- question survey distilled from a longer survey obtained from the Oregon Food Handler Certification Program with 407 food handlers from 67 randomly-selected restaurants.The researchers found that their participants averaged 68% on the test. Significant differences were observed between managers’ average test scores and those of line staff: 74% versus 67%, respectively, and those with Oregon food handler training scored 69%, while those without one scored 63%.

Meatloaf sang that two out of three ain’t bad, but in food safety training, retention-wise, it’s not great.

The researchers conclude that survey demonstrates a limited level of knowledge among foodhandlers about food safety and that analyzing knowledge and comparing concurrent restaurant inspection scores would strengthen the understanding of food safety in restaurants.  The results of the survey also emphasize the need for educational programs tailored to improve foodhandlers knowledge of foodborne diseases.

I’d add that it’s not like knowledge translates automatically into practice. Demonstrating knowledge change is interesting, but not nearly as important as behavior change.

Food handlers need some sort of basic training, but it’s up to their managers and organization to make sure they stay up-to-date and that they have some sort of ongoing reminders (like food safety infosheets.

Reuters reports on a strategy for training that might have some applications with food handlers — video game simulations.

Many businesses use serious videogames designed for the PC but Hilton Garden Inn (HGI) has taken the virtual training concept portable for the first time with "Ultimate Team Play".

Working with North Carolina-based game developer Virtual Heroes, HGI has created a videogame for Sony’s PSP (PlayStation Portable) that allows employees to practice their jobs before they have to interact with customers.

It has the potential to be pretty cool and useful especially if used to demonstrate the team-like nature of foodservice and risk identification, but if it’s pulled off cheaply it could look like Duck Hunt.