Make customers barf, score a perfect rating

Food safety culture is miniscule compared to food porn culture.

How is it that Heston Blumenthal’s Fat Duck restaurant was rated as a perfect 10 in the new edition of the Good Food Guide 2010, despite being closed for a norovirus outbreak?

Making customers barf doesn’t seem to count in the scoring system.

Good Food Guide editor and food porn aficionado Elizabeth Carter, said

"It is the most extraordinary restaurant in Britain. … It’s a destination restaurant, a place you save up to go to, and you will remember it forever."

Especially the barfing.

Orthorexia nervosa: I don’t have it

22-hour road trips from Florida to Manhattan (KS) make for many McDonald’s Egg McMuffin breakfasts, KFC lunches and no dinner, cause I’ve already blown the daily 5,000 calorie limit.

So it’s good to know that an obsession with eating healthily could also be bad for one’s health.

Experts have reported a rise in such extreme behaviour, known as orthorexia nervosa.

Sufferers or orthorexia nervosa tend to be over 30, middle-class and well-educated.

While anorexia patients restrict the quantity of the food they eat, sufferers of orthorexia, named after the Greek for ‘right or true’, fixate on quality.

The ‘rules’ vary from person to person, but the drive to eat only the healthiest foods can lead to sugar, salt, caffeine, alcohol, wheat, gluten, yeast, soya, corn and dairy foods being eliminated from the diet. …

Sufferers tend to spend hours reading the latest food research, trawling health food stores and planning menus.

Deanne Jade, founder of the National Centre for Eating Disorders, said,

“I see people around me who have no idea they have this disorder. I see it in my practice and I see it in my friends and colleagues.’”

She believes the rise of the condition is linked to society’s tolerance of food fads and those who promote them, from gym instructors to naturopaths, who prescribe changes in diet to treat illnesses.

Perhaps like whatever the U.K. National Centre for Eating Disorders is.

 

Is “There’s an app for that.” the new “That’s what she said.”

Being an Office fan, "That’s what she said" has not jumped the shark for me; but being an iPhone owner, "There’s an app for that" has.

I’m not all loaded up with apps, and tend to stick with the low risk free ones. Today I splurged and spent $.99 on Poop the World (thanx Gonzo for the suggestion).

I just downloaded it and the opening screen says "Get started! Track your bowel movements in real-time, share with friends, and strive for recognition in a fun and civilized manner!"

Okay. You had me at bowel movements.

This app is a bit like playing Tony Hawk, there are achievement levels like "The Daily Quad" (4 poops in a day) and "Sir Deuce-a-lot" (20 poops in a week).

The poop database is also sortable. So I’ve got that going for me. If you wish to follow, I’m at Defender of the can.

It appears that you can follow the poops at pooptheworld.com. While it’s all fun, maybe there is a google analytics/flu tracking aspect to this. Poop the world might be an early indicator of a national foodborne illness outbreak.

Burger King outs baby for ‘no shoes’ rule

No shirt, no shoes, no service, baby!

According to KSHB-TV, the manager of a Burger King near St. Louis, Missouri, told Jennifer Frederich she would have to get her food to go because her daughter, Kaylin, wasn’t wearing any shoes. 

"She doesn’t own shoes. She’s only six months old,” said Frederich after the manager explained that feet without shoes were against the health code, and, no, socks would not suffice. 

“She doesn’t walk, so she’s not touching the ground," Frederich continued, "There is no reason for her to have shoes on.”

While the manager’s apparent commitment to the health code was admirable, the misplaced emphasis suggests it was not a product of a culture of food safety.

"In fact," the Associated Press later reported, "shoelessness is not a health code violation in St. Louis County."

A statement by Burger King, cited by the AP, says the owner of that particular franchise "apologizes for this guest’s experience…The franchisee is retraining his restaurant team on the proper use of the ‘no shoes’ policy."

The franchise owner also contacted Frederich to apologize in person.

Human milk bank uses pasteurization

From cream soup to cancer treatment, I discovered many interesting uses for surplus breast milk after learning that PETA requested Ben & Jerry’s use it to replace cow’s milk in ice cream products.

"Whatever floats your boat," I said, "as long as it’s pasteurized for the kiddos."

Probably, the most widely-accepted use for extra breast milk is as a supplement for nursing infants whose mothers are unable to produce enough safe breast milk to sufficiently feed them. Several human milk banks exist in the US for this purpose.

One such bank opened this week at the Portland Adventist Medical Center and has a plan in place to ensure the safety of all donations before use.

"We’ll do a blood screen on the moms who are going to donate," said Angel Pyles, a lactation nurse. "The milk is pasteurized and rescreened before given to babies who are in need of it."

Young children are one group whose health and well-being are most greatly affected by the culture around them. Those babies are lucky this organization recognizes that even a woman’s breast milk has risks that should be controlled.

Local food is not inherently safer food

The idea that food grown and consumed locally is somehow safer than other food, either because it contacts fewer hands or any outbreaks would be contained, is the product of wishful thinking.

Barry Estabrook of Gourmet magazine is the latest to invoke the local is pure fantasy, writing,

“There is no doubt that our food-safety system is broken. But with the vast majority of disease outbreaks coming from industrial-scale operations, legislators should have fixed the problems there instead of targeting small, local businesses that were never part of the problem in the first place.”

As soon as someone says there’s “no doubt” I am filled with doubt about the quality of the statement that is about to follow.

Foodborne illness is vastly underreported — it’s known as the burden of reporting foodborne illness. Someone has to get sick enough to go to a doctor, go to a doctor that is bright enough to order the right test, live in a state that has the known foodborne illnesses as a reportable disease, and then it gets registered by the feds. For every known case of foodborne illness, there are 10 -300 other cases, depending on the severity of the bug.??????

Most foodborne illness is never detected. It’s almost never the last meal someone ate, or whatever other mythologies are out there. A stool sample linked with some epidemiology or food testing is required to make associations with specific foods. ??????Newsweek has an excellent article this week about the U.S. Centers for Disease Control and its Disease Detective Camp, where teenagers learn how to form a hypothesis about a disease outbreak and conduct an investigation. The key lies only partly in state-of-the-art technology. At least half the challenge is figuring out the right questions to ask. Who has contracted the disease? Where have they been? Why were they exposed to this pathogen?

Maybe the vast majority of foodborne outbreaks come from industrial-scale operations because the vast majority of food and meals is consumed from industrial-scale operations. To accurately compare local and other food, a database would have to somehow be constructed so that a comparison of illnesses on a per capita meal or even ingredient basis could be made. ???

 

Home, free Laura Ling anxious for “fresh food”

This morning, I watched the live coverage of the return of American journalists Laura Ling and Euna Lee from North Korea with a grateful heart.

Ling and Lee were arrested while on assignment at the Chinese-North Korean border in March and sentenced to 12 years hard labor for "hostilities against the Korean nation and illegal entry."

"The past 140 days have been the most difficult, heart-wrenching days of our lives," Ling said at their homecoming, her voice cracking.

Lisa Ling said of her sister, "She’s really, really anxious to have fresh fruit and fresh food. She said there were rocks in her rice. Obviously, it’s a country that has a lot of economic problems."

I’ve heard it said that food safety sometimes has to take a backseat to food security. However, the agreed-upon WHO definition of food security is "when all people at all times have access to sufficient, safe, nutritious food to maintain a healthy and active life."

All food producers should recognize their responsibility to the world’s food security.

Those who don’t share my dream of feeding the world can at least recognize the value of safe food to paying customers, like the home and free Laura Ling. 

Dubai restaurant requires signed disclaimer with purchase

What a cop-out.

After the tragic death of Nathan, 5, and his sister, Chelsea, 7, in connection with home-delivered Chinese food in June, the importance of food safety should have come into sharp focus for restaurateurs in Dubai.

On the off-chance that restaurant owners didn’t catch the news, the Dubai Municipality stepped up restaurant inspections and conducted a food safety awareness campaign under the banner "Food Safety is our Priority."

Establishments like Kempinski Hotel in Mall of the Emirates were given the opportunity to demonstrate to customers that food safety was indeed a priority.

Instead, as Gulf News reports,

“Hotel Kempinski in Mall of the Emirates is getting its customers to sign a disclaimer note stating that its restaurants would not be responsible for the quality of food once it is taken out of their premises.”

The disclaimer reads,

"Please note that the Kempinski Hotel Mall of the Emirates takes no responsibility whatsoever for any food or beverage bought from the hotel or any outlets of the hotel for personal consumption.

"This is due to the fact that the Kempinski Hotel Mall of the Emirates has no more control or any way of ascertaining the safety and hygienic condition of this food and beverage once outside the premises. Please sign the waiver below to indicate your acceptance of the terms stipulated.

"Otherwise the hotel is unable to permit any food or beverage to be purchased."

The establishment’s haughty and self-serving culture is absolutely disgusting and leaves me with very little faith in the safety of its food.

Another outlet, Calicut Paragon in Karama, invested their resources in stickers for take-out bags that advise consumers to eat their food within two hours of purchase—a step that suggests a shared responsibility for the safety of food and that I find a little more palatable. 

I agree with this guy:

"I think it is completely unethical to make customers sign disclaimers like that. It is good to safeguard the business, but not at the cost of displeasing customers," said Ronald D’Souza, operations manager at Sofra Worldwide – a firm that owns restaurant chains like Gelato, NaanPlus and Uno Chicago Grill.

"From your side, you have to ensure that quality and hygiene standards are maintained at the highest levels. But as we are in the business of food, there is an element of risk that you must take," D’Souza said.

Kempinski Hotel should step up to the plate and recognize that selling microbiologically safe food is a good way to protect your business, and showing a commitment to food safety is a good way to promote it.
 

Food safety Bill passes House – will it mean fewer sick people?

While the websphere, blogsphere and twittersphere were ejaculating electrons about the potential passage of new food safety legislation by the U.S. House– it passed — I was hanging out with some food safety dudes at Publix supermarkets HQ in Lakeland, Florida.

And I saw far more in Lakeland that would impact daily food safety than anything the politicians, bureaucrats, hangers-on and chatting classes could ever come up with.

When it comes to the safety of the food supply, I generally ignore the chatter from Washington, as well as the wasted Internet commentaries and conspiracy theories. If a proposal does emerge, such as the creation of a single food inspection agency, or the bill that passed the House today – and just the House — I ask, Will it actually make food safer? Will fewer people get sick?

As the General Accounting Office pointed out in a report a year ago,

“The burden for food safety in most of the selected countries lies primarily with food producers, rather than with inspectors, although inspectors play an active role in overseeing compliance. This principle applies to both domestic and imported products.”

Publix, with over 1,000 supermarkets, its own processing plants, and thousands of food products moving through its shelves, can’t afford the luxury of chatter.

After my visit, I went to the local Publix in St. Pete Beach to check out what the food safety type said – sure, the boss knows food safety, but do the front-line staff?

I ordered some shaved smoked turkey breast from the deli, and the sealable bag the meat was delivered in contained the following:

“Publix Deli
The Publix Deli is committed to the highest quality fresh cold cuts & cheeses
Therefore we recommend all cold cuts are best if used within three days of purchase
And all cheese items are best if used within four days of purchase”

(The picture isn’t very good. Note to Publix: The label warning about shelf-life is a great idea, but can’t read it if the price sticker gets slapped over some of the text.)

This is the first time I’ve seen a retailer provide information to consumers on the accurate shelf-life of sliced deli meats. It didn’t require Congressional hearings; it didn’t require some hopelessly-flawed consumer education campaign; it required a food safety type to say, this is important, let’s do it.

I also went looking for some bread for turkey sandwiches tomorrow as we move down to Sarasota, and then Venice Beach. I asked an employee in the bakery for some whole wheat rolls, and she pointed out what was available, said packages of six were pre-packaged, but she could get me whatever number I wanted. I asked for four. There was no bin for me to stick my who-knows-where-they-have-been hands in to and retrieve a few rolls. The bins were turned so that only staff had access. The employee said it had been that way since she started three years ago, and that “there’s just too much stuff going around” to let consumers stick their hands into bun bins (most commonly found item in communal bun bins? False fingernails).

It’s nice that food safety is once again a Presidential priority and that politicians are trying to set a tone. But chatting doesn’t mean fewer sick people – actions do.

Restaurateurs willing to pay more for safer fresh produce

It’s difficult to predict how individuals and organizations will actually react (I’m suspicious of self-reported surveys) but at the PMA foodservice expo the below data was released suggesting that  89% of 510 surveyed restaurant operators would be "willing to pay more for guaranteed-safe fresh fruits, vegetables and leafy greens".

From the press release:

Restaurateurs are willing to pay more for produce that is guaranteed to be safe, according to research unveiled here Saturday during the Produce Marketing Association’s annual Foodservice Conference & Exposition.

Traceability even made it into the discussion:

More than three-fourths, or 76 percent, of the restaurant owners or restaurant purchasing agents interviewed in a nationwide phone survey in April and 10 chain purchasing executives interviewed in June said they would be willing to pay more for produce that was traceable from the farm to the restaurant to enable quicker action when contamination is discovered.

Marketing fresh produce food safety, where producers or wholesalers tell the story of employing GAPs, release data on their sampling strategies and tell folks why what they do is so important is the next step. Don’t just stop at the downstream buyers like retailers and foodservice, go right to the consumer.

Calls for mandatory government inspection is akin to mandatory restaurant inspection — it sets a bare minimum standard, is a snapshot in time, and has little to do with future outbreaks of food poisoning.
Rules and regulations look pretty on paper. But they are not comforting to those 76 million Americans who get sick from the food and water they consume each and every year. Instead, every grower, packer, distributor, retailer and consumer needs to adopt a culture that actually values safe food.

And market it. Tell the world, put all the information on your website. Tweet what you’re doing. Put up webcams.

The caveat is that you have to be able to back it up — that you are employing the best available science and management strategies to reduce risk.

The first company that can assure consumers they aren’t eating poop on fresh produce, will make millions and capture markets.