Risk communication 101: talk with consumers and others, not to them

There’s this Joint Institute for Food Safety and Nutrition at the University of Maryland where U.S. Food and Drug Admin. types go to be trained in all matters related to food risk.

A few years ago, I shook hands with one of the directors and said, sure, I’ll help you out on risk communication stuff, cause he said they sorta sucked at it.

I never heard back, despite several e-mails.

And they still suck at it.

JIFSAN’s spring symposium is, Risk Communication – Communicating Science to the Public.

Risk communication 101: talk with people, not to them. If any of you had kids you would know this.