My friend, Timothy Caufield, a prof at the University of Alberta and author of, Is Gwyneth Paltrow Wrong about Everything? will get loads of material from this after the Goopster confirmed with ABC News that she had signed a deal with Netflix that would see 30-minute episodes of a docuseries focused on physical and spiritual wellness.

CULVER CITY, CA – JUNE 09: Gwyneth Paltrow speaks onstage at the In goop Health Summit at 3Labs on June 9, 2018 in Culver City, California. (Photo by Neilson Barnard/Getty Images for goop)

Set to air later this year, Paltrow and Goop chief content officer Elise Loehnen will co-host the show and talk to experts, doctors and researchers. The pair already have a popular podcast series.

Paltrow started the company more than 10 years ago and has been criticised for promoting products like jade eggs, that Goop alleged improved vaginal muscle tone, hormonal balance and chi, but which health practitioners warned were dangerous.

Other health practices Paltrow and Goop have promoted include vaginal steaming, bee sting facials, bio frequency stickers (to “rebalance the energy frequency in our bodies”) and earthing.

She was married to that singer from Coldplay, and they suck.

Speaks volumes.