National Chicken Council petitions FSIS for labelling law for frozen chicken thingies

Labels aren’t the same as risk communication. And it’s not clear how effective they are as behavior change vehicles.

Information and safe handling labels can provide the basics, if developed in a science-based manner, but as the National Advisory Committee on Meat and Poultry Inspection said in 2014, risk communication folks should really be involved in message crafting and evaluating effectiveness.

The frozen chicken thingie outbreaks are starting to matter. Like these two in 2015.Barber-Foods-stuffed-chicken-breasts

In an effort to ensure safe eating experiences and address potential consumer confusion, the National Chicken Council (NCC) has petitioned the US Department of Agriculture’s Food Safety and Inspection Service (FSIS) for mandatory labelling of raw, stuffed chicken products that may appear cooked and ready-to-eat.

Specifically, NCC is requesting that the agency take the following actions:

Conduct a rulemaking to adopt a regulation requiring that not-ready-to-eat stuffed chicken breast products that appear ready-to-eat be prominently and uniformly labelled to clearly inform consumers that the products are raw and how to properly handle and cook them; and

Publish a Compliance Guideline explaining how to validate cooking instructions for not-ready-to-eat stuffed chicken breast products that appear ready-to-eat, which incorporates NCC’s “Best Practices for Cooking Instruction Validation for Frozen NRTE Stuffed Chicken Breast Products.”

“NCC increasingly is aware that some consumers may be uncertain of the proper handling and cooking methods for not-ready-to-eat stuffed chicken breast products that may appear ready-to-eat, and the proposed measures are necessary to ensure proper handling and cooking of these products,” said NCC President Mike Brown in the petition.

“This labelling would clearly inform consumers that these products are raw and require proper cooking while providing specific and uniform instructions on how to cook the products.”

FSIS has had labeling guidance out for a while. Making it a rule will help with consistency of info but it’s not a magic bullet.

Oh, and this:

Self-reported and observed behavior of primary meal preparers and adolescents during preparation of frozen, uncooked, breaded chicken products
01.nov.09
British Food Journal, Vol 111, Issue 9, p 915-929
Sarah DeDonder, Casey J. Jacob, Brae V. Surgeoner, Benjamin Chapman, Randall Phebus, Douglas A. Powell
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=6146E6AFABCC349C376B7E55A3866D4A?contentType=Article&contentId=1811820
Abstract:
Purpose – The purpose of the present study was to observe the preparation practices of both adult and young consumers using frozen, uncooked, breaded chicken products, which were previously involved in outbreaks linked to consumer mishandling. The study also sought to observe behaviors of adolescents as home food preparers. Finally, the study aimed to compare food handler behaviors with those prescribed on product labels.
Design/methodology/approach – The study sought, through video observation and self-report surveys, to determine if differences exist between consumers’ intent and actual behavior.
Findings – A survey study of consumer reactions to safe food-handling labels on raw meat and poultry products suggested that instructions for safe handling found on labels had only limited influence on consumer practices. The labels studied by these researchers were found on the packaging of chicken products examined in the current study alongside step-by-step cooking instructions. Observational techniques, as mentioned above, provide a different perception of consumer behaviors.
Originality/value – This paper finds areas that have not been studied in previous observational research and is an excellent addition to existing literature.

Two outbreaks of Salmonella Enteritidis linked to raw, frozen, chicken thingies

Now the U.S. Centers for Disease Control gets into things:

Several states, CDC, and the U.S. Department of Agriculture’s Food Safety and Inspection Service (USDA-FSIS) are investigating two outbreaks of Salmonella Enteritidis infections linked to raw, frozen, breaded and pre-browned stuffed chicken entrees.

barfblog.Stick It InIn one outbreak, six people infected with a strain of Salmonella Enteritidis have been reported from Minnesota (5) and Wisconsin (1). Two of these ill people have been hospitalized. No deaths have been reported.

In the second outbreak, three people infected with a different strain of Salmonella Enteritidis have been reported from Minnesota. Two of these ill people have been hospitalized. No deaths have been reported.

On July 1, 2015, USDA-FSIS issued a public health alert due to concerns about illnesses caused by Salmonella that may be associated with raw, frozen, breaded and pre-browned, stuffed chicken products.

Barber Foods issued an expanded recall of approximately 1.7 million pounds of frozen, raw stuffed chicken products that may be contaminated with Salmonella Enteritidis on July 12, 2015. This recall expanded the initial Barber Foods recall of Chicken Kiev on July 2, 2015, and resulted from the investigation of the first outbreak.

Products were sold under many different brand names.

Products subject to recall bear the establishment number “P-276” inside the USDA mark of inspection.

Products were shipped to retail locations nationwide and Canada (and there’s a bunch of people sick in Canada, but apparently a different frozen chicken thingie).

Since the last update on July 8, 2015, two more ill people have been reported from Minnesota and Wisconsin. A total of six people infected with a strain of Salmonella Enteritidis have been reported from Minnesota (5) and Wisconsin (1). Illness onset dates range from April 5, 2015 to June 23, 2015. Two people were hospitalized.

Outbreak 2

No new illnesses have been identified since the last update on July 8, 2015. The Minnesota Department of Health identified three people infected with a different strain of Salmonella Enteritidis with illness onset dates ranging from May 9, 2015 to June 8, 2015. Two people were hospitalized.

On July 12, 2015, Barber Foods expanded its recall to include 1.7 million pounds of frozen, raw stuffed chicken products that may be contaminated with Salmonella Enteritidis. The recall included Chicken Kiev as well as other types of frozen chicken products. The chicken products were produced between February 17, 2015 and May 20, 2015. The products subject to recall bear the establishment number “P-276” inside the USDA mark of inspection. The products were shipped to retail locations nationwide and Canada and sold under many different brand names. A list of recalled products is available. This recall expanded the initial Barber Foods recall of Chicken Kiev on July 2, 2015 and resulted from investigation of the first outbreak.

 

Barber Foods recalls 1.7 million of frozen chicken thingies

Barber Foods is recalling more than 1.7 million pounds of frozen, stuffed chicken products that may be contaminated with Salmonella.

barber.foodsThe USDA’s Food Safety and Inspection Service (FSIS) says at least six people in Minnesota and Wisconsin got sick after eating the products between April and late June. The recall was first announced on July 2 and initially involved about 58,000 pounds of Barber Foods chicken products; the recall is now being expanded after more cases of illness were reported.

The recall involves frozen, stuffed, raw chicken packaged in 6 individual pouches per box, in varieties including Chicken Kiev, Chicken Cordon Bleu, Chicken Tenders and Chicken Broccoli Cheese. A complete list is posted on the USDA’s website. The products were manufactured between February 17 and May 20, 2015, and were sold at supermarkets across the U.S. and Canada.

Recalled packages have a use by/sell by date of April 28, 2016, May 20, 2016, or July 21, 2016, and a Lot Code number 0950292102, 0950512101, or 0951132202.