Tag Archives: Consumers

France: Recall of Carrefour Discount brand frozen hamburger patties

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The bites/barfblog French team of correspondent Albert Amgar and Manhattan (Kansas) translators Abby Herald and Amy Hubbell have provided news of the latest E. coli related recall from France, this time in Carrefour Discount Frozen Hamburger Patties (right).

Product recalled by: Carrefour

Department: Food and Drinks

Brand: Carrefour

Product: Lot Number/Serial Number: The aim of this recall is for lot number IE 565 EC with a “best by” date of August 5th, 2010.

Reason for recall: Discovery of contamination by the E.coli bacteria

Recommendation: Consumers having bought this product are asked not to consume it.

Place of recall: Consumers who have purchased the product are asked to bring it back to the store where they will be reimbursed.

Additional information: Carrefour states that they have received no consumer complaints. According to the distributer this bacteria is destroyed at a temperature of 65° C (149° F) and the hamburgers are of no risk if they have been thoroughly cooked. The products related to this recall have been removed from Carrefour, Carrefour Market and Champion stores.

Consumer Hotline: For more information, call the toll free hotline 0 805 90 80 70

Again, the recommended cooking temperature seems low, and it’s really risky to say there’s no-risk with any product. Cross-contamination in any food preparation area is a huge issue. That’s why everyone tries to get the pathogens out, rather than blaming the cook.
 

From the we’ve never had a problem file: Salmonella in lasagna edition

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NBC 29 reports that a group of central Virginia guests have Salmonellosis that appears to be linked to frozen lasagna from a popular pasta shop. In a classic blame game maneuver and "wha happened?" defense, the owner of Mona Lisa (the pasta shop) says that if his food is the source of the outbreak, it was likely customer error.

The owner of Mona Lisa pasta says his kitchen is not to blame for six central Virginia dinner guests coming down with salmonella. While he says he sold the frozen lasagna, it was not his kitchen that was responsible for cooking it to code.

Chef Jim Winecoff has been creating Italian dishes at his Mona Lisa Pasta Shop on Preston Avenue in Charlottesville for years. Winecoff said, “We’ve been here for eight years now providing lasagna, fresh pastas, sausage, ravioli, through the company.”

Winecoff is confident his kitchen is not to blame. Winecoff stated, “We’ve had no trouble whatsoever with our food in the past and I hope this is not a problem with our food. The customer has written instructions as to how to prepare the food, to bake at a certain temperature for a certain amount of time, and that’s a food-safe temperature.”

It’s early on in the investigation and not much information is available but the "we’ve been doing things this way for a while and never had a problem" optimistic attitude doesn’t do much to build trust.

Especially in an outbreak situation.

An operator with a good food safety culture knows about the microbial risks associated with their products and who might screw up, whether it is suppliers, staff or customers. Blaming the customers is never a good thing, especially if you happened to sell them something with a pathogen in it. Ask the ConAgra pot pie folks. Or the Nebraska Beef ground beef folks.

Telling a customer the time of baking and at what temperature misses the measurable risk reduction step — endpoint temperature. Food businesses selling this-needs-to-be-cooked items should be stating what temperature the dish needs to be cooked to and how the temperature needs to be measured.

Why blame the consumer when the outbreaks are elsewhere

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Memorial Day is Monday, so it’s time to play, blame the consumer.

Foodborne illness outbreaks have been a regular feature in the news lately and are top of mind when consumers think of food and health issues, but new International Food Information Council Foundation research shows that fewer people are taking basic precautions that could significantly reduce their risk of becoming sick.

Are consumers supposed to cook their peanut butter? Extra roast those pistachios? Sauté the leafy greens and cook the tomatoes?

The survey results are based on self-reported behaviors – do you wash your hands, yes I wash my hands, but not really – so should be immediately consigned to the garbage-in-garbage-out bin.

My favorite question of late is to ask audiences of VP food safety types and other titans of industry how many of them use a digital, tip-sensitive thermometer when they grill chicken breast or burgers for their friends and family, since they are quality control types and really care about data.

Guess it’s follow what I preach, not what I practice.
 

Food safety for people who don’t cook: stop blaming consumers

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The N.Y. Times asked me to comment on the food safety feature running this morning as part of their electronic Room for Debate section.

Douglas Powell, an associate professor of food safety at Kansas State University and the editor of barfblog.com, writes:

ConAgra Foods said on Nov. 14, 2007 when it reintroduced pot pies that, “… redesigned easy-to-follow cooking instructions are now in place to help eliminate any potential confusion regarding cooking times.”

I tried to them out at the time and found the instructions inadequate.

Were the new labels tested with consumers? Is there evidence from ConAgra that pot pie fans were actually following the instructions on the labels? If the company was serious about making sure the instructions worked, it should have tested the new labels with at least 100 teenagers in observational studies to prove that a target market could actually follow the instructions before introducing the product to the mass market.

The instructions direct consumers to use a food thermometer to test the temperature. But it appears that bimetallic thermometers (traditional kitchen thermometers) are used on both the ConAgra label and in the Times video; these thermometers yield inaccurate readings. For a more accurate reading, consumers would have to use digital, tip-sensitive thermometers.

Food safety isn’t simple – it’s hard. For decades, consumers have been blamed for foodborne illnesss – with unsubstantiated statements like, “the majority of foodborne illness happens in the home.” Yet increasingly the outbreaks in foods like peanut butter, pot pies, pet food, pizza, spinach and tomatoes have little to do with how consumers handle the food.

Everyone from farm-to-fork has a food safety responsibility, but putting the onus on consumers for processed foods or fresh produce is disingenuous — especially for those who profit from the sale of these products.
 

Preparing pot pies and blaming consumers

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The N.Y. Times repeated my year-and-a-half-old home-alone reporting and video shoot with ConAgra pot pies and other frozen thingies in a front-page feature this morning and reached the same conclusion: the cooking directions suck.

(BTW, the Times video accompanying Friday’s story also sucks, and they appear to use the wrong kind of thermometer — always be tip-sensitive)

The frozen pot pies that sickened an estimated 15,000 people with salmonella in 2007 left federal inspectors mystified. At first they suspected the turkey. Then they considered the peas, carrots and potatoes.

Threatened with a federal shutdown, the pie maker, ConAgra Foods, began spot-checking the vegetables for pathogens, but could not find the culprit. …

So ConAgra — which sold more than 100 million pot pies last year under its popular Banquet label — decided to make the consumer responsible for the kill step. The “food safety” instructions and four-step diagram on the 69-cent pies offer this guidance: “Internal temperature needs to reach 165° F as measured by a food thermometer in several spots.”

… attempts by The New York Times to follow the directions on several brands of frozen meals, including ConAgra’s Banquet pot pies, failed to achieve the required 165-degree temperature. Some spots in the pies heated to only 140 degrees even as parts of the crust were burnt.

And in a staggering example of corporate arrogance coupled with blame-the-consumer, Jim Seiple, a food safety official with the Blackstone unit that makes Swanson and Hungry-Man pot pies, said pot pie instructions have built-in margins of error, and the risk to consumers depended on

“how badly they followed our directions.”

That’s assuming people can read, that they can read English, that the instructions are microbiologically validated and that the instructions are clear – meaning there has been direct or video observation of consumers attempting to cook following the instructions.

Sydney KFCs fined $73,000 for filth

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Franchisee QSR Pty Ltd, the owner of two KFC restaurants in Sydney’s south, has been convicted of 11 charges of breaching food hygiene laws between May 2007 and February 2008 and has been fined $73,000.

NSW Primary Industries Minister Ian Macdonald said the potential health issues were compounded by the fact the company ignored directives to lift its game.

Inspectors discovered the problems after a complaint from a member of the public.

Mr Macdonald said the case was a "textbook example" of how consumer complaints helped inspectors police food safety in NSW.

But KFC defended QSR Pty Ltd, saying the breaches were just a "temporary breakdown" in standards.

KFC — Food Safety Assured (right).
 

When danger lurks in the grocery aisles, call the Recaller

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Deciphering recall information is tough for the regular consumer.

Automated phone calls to shoppers have been appreciated. Pictures of products have also helped to clear things up.

But it seems that retailers need some assistance accessing and utilizing recall information to better aide consumers.

Recalled products were found on grocery and convenience store shelves after:
– Salmonella bacteria were discovered in Veggie Booty snacks,
– botulinum toxin was found in Castleberry’s chili,
– Topps meat was recalled due to E. coli contamination,
– Listeria monocytogenes was detected in Maple Leaf deli meats, and
– dairy products were found to contain melamine.

Growing up, my brother Skyler had an awesome Batman alarm clock. When it was time to get up, the Bat-Signal would shine on the ceiling and a voice would say, “Gotham City is in trouble; call for Batman!” It was a great call to action.

I think the citizens need another hero: The Recaller.

Along with a handful of producers, some grocery retailers have specialized personnel on staff to manage food safety issues.

Barry Parsons fills that role for the three Stauffers supermarkets in Lancaster, Pennsylvania.

When he gets news of a recall, Parsons says,

"Twenty minutes to a half an hour and it’s off the shelf."

POW. BAM. WHAP. The threat is negated.

My bother Jesse (currently a third grader) found a hero in Spiderman.

All the aforementioned recalls have shown that the production and distribution of food today has the power to reach and—positively or adversely—affect many, many people. And you know what Uncle Ben says about great power….

"There’s a lot of responsibility being in the food business," Parsons said. "I really care about this.

"Because it could be a child. I’ve had children myself. Imagine if your child got sick. How would you feel as a parent? The elderly — they’re susceptible. My parents are in their 80s. That really hits me."

That’s what I see as a culture of food safety.

The superhero I favored was a good guy from Kansas: Superman.

(At right: Dean Cain’s costume from ‘Lois and Clark’ was on display alongside old mining equipment and [representative] boxes of stored film reels at the  Kansas Underground Salt Museum when Bret took me last year.)

The Pennsylvania Recaller says of his position,

"You’ve really got to be dedicated to it, and you’ve really got to have a sense of caring.

"You’ve got to say, ‘No matter what’s going to happen, I’m going to make sure my customers are safe, my employers are safe.’

"This is not something I do as a job. It’s just what I do. It’s who I am."
 

Facing a recall without superhero senses leaves some vulnerable to confusion

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I don’t like fresh tomatoes. Generally, my careful avoidance of them is a fairly unique practice. At least, I thought so until I met Bret. We stand together in our quest for vegetables that don’t leak acid on the rest of the salad.

We were on our honeymoon when the outbreak of Salmonella Saintpaul in tomatoes and/or hot peppers hit the news. Many people joined our stance on tomatoes then… but it took me a while to realize it.

Since I wasn’t reading FSnet while we were gone, I had to hear the warnings put out on eating tomatoes like a regular consumer would. It was like my superhero senses were turned off.

At the time, I wasn’t in the habit of watching the news. And according to the results of a Rutgers Food Policy Institute (FPI) survey,

“The majority of respondents (66 percent) first heard about the advisory on television.”

Throughout our trip, we ate at cafes, buffets, and casual dining establishments. When we didn’t eat out, we stopped at Wal-Mart for cereal and sandwich supplies. None of those places showed signs of produce being recalled.

The survey found,

“A small minority (8 percent) first heard about it from restaurants and retailers.”

As it happened, some of the first news I received came from my step-dad’s mom, who understood the problem to be in tomatoes sold with the vine still attached.

Hearing through the tomato-vine was problematic, though. I later learned the CDC advised,

“…persons with increased risk of severe infections…should not eat raw Roma or red round tomatoes other than those sold attached to the vine or grown at home…”

Those two words, “other than”, were missed (or misunderstood) at some point in the chain of communication that ended with me.

Lead author of the Rutgers FPI report, Dr. Cara Cuite said in a press release,

“Our results suggest that consumers may have a hard time taking in many details about these types of food-borne problems.”

Almost half (48 percent) of people surveyed indicated they were not sure which types of tomatoes were under suspicion.

I was back at superhero headquarters (i.e. in front of my Mac) when Salmonella Saintpaul was found in a sample of jalapenos from Mexico, and again when the outbreak strain was isolated from a Mexican serrano pepper and the water used to irrigate it.

Most consumers weren’t so lucky. From the survey,

“The researchers found that while almost all respondents (93 percent) were aware that tomatoes were believed to [be] the source of the illness, only 68 percent were aware…that peppers were also associated with the outbreak.”

Dr. Cara Cuite commented in the press release,

“This research is especially timely in light of the growing number of recalls as a result of the Salmonella outbreak associated with peanut butter and peanut paste.”
 

How can consumers be better informed? One practice seen in both outbreaks that helped alleviate some confusion was the use of club membership or “loyalty card” information to contact customers who had recently bought recalled products.

What else can be done to clear things up? After all, regular consumers don’t have superhero senses.
 

Surprise: Research finds Canadians consumed fewer deli-meats after listeria killed 20

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This is why I stopped being interested in survey research, oh, about 15 years ago.

The University of Guelph today announced that a new survey had found a majority of Canadians have changed their buying and consumption behaviour following the recall associated with listeria in ready-to-eat meats. If people said so, it must be true.

"The listeriosis outbreak was not only associated with the death of 20 people and the illness of many others, but it also contributed to economic loss in the food industry," said Prof. John Cranfield of the Department of Food, Agricultural and Resource Economics.

Uh, yup.

"Before the food recall, consumers did not consider the potential risks of ready-to-eat meats to be significant," Cranfield said.

That’s because no one, even listeria guru Michael McCain, said anything about the risks.

So, with a lot of death, illness and massive media coverage, consumers became more aware.

The press release also says, in something that is tragically not interesting, that,

“Interestingly, although overall confidence in food safety in Canada remains high, consumers’ trust in food-chain stakeholders to protect them from listeria is only moderate, the researchers found. Farmers were judged to have the greatest ability to ensure the safety of food, whereas restaurants, grocery stores and the food-service sector were deemed to have the least ability.”

What farmers have to do with listeria in deli-meats is beyond me; maybe a university puckering a little too tightly to a constituency?

The press release gushes that,

“The survey is the second to be produced as part of the Guelph Food Panel, the first large-scale panel of consumers dedicated to food research. Developed by Henson, Cranfield and post-doctoral researcher Oliver Masakure, it allows researchers to accurately track changes in Canadians’ eating habits and measure consumer responses to issues such as food scares.”

20 dead isn’t a food scare. It’s a food screw-up.