New US school lunch rules coming; companies should stay way ahead

Tomorrow’s USA Today talks about the new school lunch rules coming from the U.S. Department of Agriculture by this summer (sorry, kids already in school).

USDA official Craig Morris told program suppliers at a National Meat Association conference here last week that much work remains to ensure that food purchased for the National School Lunch Program — in particular, ground beef — is "as safe, wholesome and high quality" as the best commercial products.

Beef industry representatives here said they could adapt to the new standards but pressed the USDA to move fast so they know what changes will be required.

The new standards follow a USA TODAY investigation that revealed that beef bought by the USDA for school lunches is not tested as rigorously for bacteria and pathogens as beef bought by many fast-food chains. The newspaper also reported that some food producers have been allowed to continue supplying the school lunch program despite having poor safety records with their commercial products.

But as I like to harp, the big news, repeated in the USA Today story, is that Cargill and a company it owns, Beef Packers, are trialing the use of third-party video audits not just for animal welfare but to enhance food safety systems.

However, the third-party bit really doesn’t matter — haven’t there been enough outbreaks involving third-party audited farms and facilities? Just create a credible and transparent system to enhance consumer and buyer confidence. And don’t wait for the government to do it.
 

Cargill expands video monitoring at packing plants; ultimate goal to reduce E. coli and Salmonella contamination

In 1184, city leaders in Toulouse, France, introduced some of the first documented measures to oversee the sale of meat: profit for butchers was limited to eight per cent; the partnership between two butchers was forbidden; and, selling the meat of sick animals was forbidden unless the buyer was warned.

By 1394, the Toulouse charter on butchering contained 60 articles, 19 of which were devoted to health and safety.

As outlined by Madeleine Ferrières, a professor of social history at the University of Avignon, in her 2002 book, Sacred Cow, Mad Cow: A History of Food Fears, the goal of regulations at butcher shops — the forerunners of today’s slaughterhouse — was to safeguard consumers and increase tax revenues. Animals from the surrounding countryside were consolidated at a single spot — the evolving slaughterhouse, originally inside city walls — so taxes could be more easily gathered, and so animals could be physically examined for signs of disease.

It’s no different today: slaughterhouses are common collection points to examine animals for signs of disease and to collect various levies.

In early 2008, the Humane Society of the United States released video documenting animal abuse at Hallmark/Westland Meat Packing Co. of Chino, Calif., secretly shot by an undercover employee.

That $100-million-a-year company does not exist anymore – brought down by someone using an over-the-counter video recording device.

At the time, I wrote the U.S. Department of Agriculture — unlike 12th century France — had access to that same video technology. Producers and processors who say their food is safe should be able to prove it. Producers and processors who say they treat animals humanely should be able to prove it. Government should be able to use technology to do their jobs.

In April 2008, Dr. Richard Raymond, the then undersecretary for food safety at USDA, told a House subcommittee that USDA had enough food inspectors after hiring more than 190 the previous year and videotaping meat plant operations would be costly and practically difficult to implement, adding, "It’s not as simple as a camera," and that the agency was "not stretched too thin."

But when an outbreak or recall happens, the USDA types, or any other regulatory types, don’t lose their jobs. It’s the producers, processors and employees who lose money – and their jobs.

In April 2009, Cargill Beef announced it had implemented a third-party video-auditing system that would operate 24 hours a day at its U.S. beef plants to enhance the company’s animal welfare protection systems. All of Cargill’s U.S. plants were expected to have the program in place by the end of 2009.?

Now Cargill has announced its expanded remote video auditing program will monitor food-safety procedures within processing plants.

Cargill already is using RVA to monitor animal well-being practices and is completing the technology installation at its 10 beef-harvest facilities in North America. Based on the positive results in the animal well-being area, Cargill officials decided to extend the RVA technology to monitor food-safety practices and is piloting that portion of the project at beef facilities in Fresno, Calif. and Milwaukee, Wis.

Mike Siemens, Cargill leader of animal welfare and husbandry, said,

“The early results with our animal welfare program have been terrific and we’re excited to get all the facilities up-and-running on the program. Cargill has been able to use the RVA technology to help increase an already superior compliance rate at its plants to an even higher level. In addition to the positive results on compliance rates, we have observed healthy competition among plants on performance scores, as well as a general theme of collaboration among plants on how to attack specific operational challenges. The ability to share data and video easily is extremely valuable.”

For the food-safety pilot, RVA will be used to review stages within the process where workers clean and sanitize their knives and other equipment.

Additionally, Cargill will apply the technology to monitor dressing procedures to ensure proper techniques are followed to reduce the potential for E.coli and Salmonella contamination.

Angie Siemens, Cargill technical services vice president for food safety and quality, said,

“We’re working to eliminate the opportunity for cross-contamination. We want to have the right steps at the beginning of our process to enhance the efficacy of our intervention technologies later in the process. The major objective of the video auditing application is to design a ground-breaking program that can further reduce the E. coli and Salmonella contamination.”

If bars can figure out how to advantageously use video technology, so can slaughterhouses and processing facilities. Someday maybe even USDA will go beyond the inspection techniques of 12th century France.
 

Bite Me ’09: First gig, Raleigh, North Carolina

It was like Spinal Tap goes to the airforce base (below).

But Ben’s dad enjoyed the talk, New messages, media, to reduce incidence of foodborne disease.

The global incidence of foodborne illness continues to rise. The World Health Organization estimates that up to 30 per cent of individuals in developed countries suffer from foodborne illness each year . Current strategies for compelling individuals and organizations to practice food safety appear inadequate and are rarely evaluated. The U.S. Centers for Disease Control reported in April 2008 that efforts to reduce foodborne illness have stalled. New messages using new media are required to create a culture that values microbiologically safe food.

Culture encompasses the shared values, mores, customary practices, inherited traditions, and prevailing habits of communities. The culture of today’s food system (including its farms, food processing facilities, domestic and international distribution channels, retail outlets, restaurants, and domestic kitchens) is saturated with information but short on behavioral-change insights. Creating a culture of food safety requires application of the best science with the best management and communication systems, including compelling, rapid, relevant, reliable and repeated, multi-linguistic and culturally-sensitive messages.

The effectiveness of multilingual, convergent and distinctive food safety communications must be evaluated by direct observation – people lie a lot on surveys. A novel video capture system will be discussed.

The talk went well. We captured everything on video so the material will get used in about 30 places.

And after doing my usual, why are animal activists the only ones who know how to use a video camera spiel, Cargill Beef announced today it had implemented a third-party video-auditing system that will operate 24 hours a day at its U.S. beef harvesting plants to enhance the company’s animal welfare protection systems. All of Cargill’s U.S. plants are expected to have the program in place by the end of 2009.

We’ve now traveled to North Myrtle Beach for a few days of golf with a bunch of other Canadians.

And Amy appears to have some sort of foodborne illness.

The human face of E. coli O157:H7: 3-year-old died in 2000

Three-year-old Brianna Kriefall and her family ate at a Sizzler restaurant in South Milwaukee in July 2000. Brianna died a week later after battling E. coli-related hemolytic uremic syndrome.

Brianna, along with most of the other 140 people who were sickened in the outbreak, consumed watermelon that had been cross-contaminated with raw meat.

Genetic testing showed the microbes that made the restaurant patrons sick matched microbes contained in an unopened package of meat.

The national Sizzler chain, its local franchise and an insurance company are suing Excel Corp., the subsidiary of Cargill Inc. that produced the meat.

On Friday Brianna’s family reached a $13.5 million settlement with the company’s meat supplier and others.

The Kriefalls’ case had been dismissed in 2004 by a different Milwaukee County Circuit judge after Excel lawyers argued the company was exempt from state lawsuits because it had followed federal regulations in handling the beef sold to Sizzler.

An appeals court reversed the dismissal, saying the legal action fit within the federal goal of making food safer for consumers. The U.S. Supreme Court declined Excel’s appeal.