Annals of great headlines: Blue Bell ice cream finds a sugar daddy after Listeria meltdown

CNN Money reports that Blue Bell Creameries, the ice cream maker that has been shutdown by listeria contamination tied to at least three deaths, has found a billionaire investor to help it get back on its feet.

blue.bell.scoopsThe company announced Tuesday that billionaire Sid Bass has become a partner. Bass, 73, is worth an estimated $1.7 billion, according to the latest estimate from Forbes. He has worked at his family’s investment firm his entire career, notably in its oil and gas holdings and the large stake it once held in the Walt Disney Co. (DIS)

Blue Bell was a leading ice cream brand in the southern U.S., but it had to recall all of its products in April after discovering widespread contamination by the listeria bacteria, which can survive at colder temperatures than most other deadly bacteria.

The business has been family owned for 108 years and does not release financial data. Estimates were that it was the nation’s fourth largest ice cream maker behind Nestle (NSRGF), maker of Dryer’s and Edy’s ice cream brands, Unilever (UL), which makes of Breyers and Ben & Jerry’s, and Wells Enterprises, which makes Blue Bunny.

Seek and ye shall find: Listeria in ice cream

Blue Bell and Jeni’s, both ice cream manufacturers that trade on trust, community and faith, but not Listeria testing, are trying to learn science.

blue.bell.creameriesBlue Bell “hopes” to start test production in its Sylacauga, Alabama, facility in the next several weeks. “When production resumes at the Sylacauga plant, it will be on a limited basis as the company seeks to confirm that new procedures, facility enhancements and employee training have been effective,” the company stated in a press release. “Upon completion of this trial period, Blue Bell will begin building inventory to return to the market.”

Two hundred people attended an actual prayer vigil in the creameries’ hometown of Brenham, then in May, a Blue Bell black market began on Craigslist (one Dallas seller was asking $10,000 for a gallon of Caramel Turtle Cheesecake. With a bowl missing). And, of course, there was this: 

Mimi Swartz of Texas Monthly declared that “ice cream is Proustian.” It conjures up moments of childhood and family better than most foods. And I have have my own Blue Bell-specific memories – the old man gave up the more dangerous vices and he replaced them with one guilty pleasure, bought by the gallon and eaten by the bowl-full. That was childhood, though, and as Maw and Pops got older and more health-conscious, they switched to sorbet. Then they stopped with the sweets altogether. I shed no tears.

As homegrown and delicious as Blue Bell might be, it’s worth reviewing how the company created and responded to this catastrophe—a series of missteps that baffled legal and food safety experts. In May, the Houston Chronicle reported that Blue Bell found “strong evidence” of listeria in one of its Oklahoma factories in 2013, but failed to correct the issue. The Houston Press detailed the company’s “plant environmental testing plan” through a private lab. Although factory swabs were routinely tested for pathogens, Blue Bell only looked at areas that didn’t have contact with ice cream. 

Blue Bell further confounded experts with its first attempt at pulling the dangerous products. It initially tried to quietly remove products back in February before people started getting sick. Unlike a complete recall, these withdrawals don’t require public notice, a particularly scary thought considering the outbreak was linked to three deaths. From the Dallas Morning News

“With something like this, I don’t understand how they got away with doing a withdrawal,” said Cliff Coles, president of California Microbiological Consulting Inc. “Withdrawal is not nearly as strong of language as a recall. If you knew that you had listeria, why wasn’t it a recall?

If Blue Bell had tackled the problem head on, it could’ve meant drastically different results. As food safety lawyer Bill Marler noted in the Houston Press:

jenis-ice-cream-leadjpg-3107e469ad83e50e“If [Blue Bell executives] had been more transparent and forthcoming about this instead of trying to control the story and not commenting for so long, things might have been different, they might have saved jobs.”

Although Blue Bell Creameries might have started off as a humble, aw-shucks local operation, it is, at the end of the day, a business. And an ambitious one at that: It now sells its product in twenty states, has 3,900 employees (before the May layoff of 42 percent), and is the third-ranked ice cream company, nationally, with about $880 million in sales.

 Jeni’s ice cream will either lay off 40 production workers or find them jobs in its central Ohio scoop shops, said John Lowe, CEO, in a statement this afternoon. The company’s Michigan Avenue production kitchen has been idle for the past month after a second listeria positive.

Going public: Yes, Blue Bell sucks at risk analysis

Food safety experts, puzzling over the earliest days of Blue Bell Creameries’ response to a finding of listeria in some of its products, were confused.

blue.bell.scoopsIn mid-February, company workers began quietly reclaiming products from retailers and institutional customers such as hospitals. That was about a month before the iconic Texas-based ice-cream maker announced its first product recall in 108 years.

The stealth approach, called a withdrawal, came before any illness had been linked to the tainted ice cream. A withdrawal, which generally is used for minor problems, requires no broad notice to the public.

While the state health department called the withdrawal acceptable, some food safety experts are questioning why the public was not made aware of Blue Bell’s issues sooner.

“With something like this, I don’t understand how they got away with doing a withdrawal,” said Cliff Coles, president of California Microbiological Consulting Inc. “Withdrawal is not nearly as strong of language as a recall. If you knew that you had listeria, why wasn’t it a recall?

“I think they could have stepped up to the plate a whole lot quicker and done a whole lot more to protect the consuming public,” he added. “They pussyfooted around what they should have done in the first place.”

He and other food safety experts said they were unaware of any past cases in which a withdrawal, rather than a public recall, was used in a case in which a pathogen such as listeria was found in a ready-to-eat food.

Blue Bell, which first announced the listeria issue in a March 13 recall notice, has declined to go into detail about the withdrawal, citing pending litigation.

Blue Bell has been criticized for moving slowly to alert the public to the magnitude of its problem. The March 13 recall notice came as a terse, six-paragraph statement that pointed the finger at a specific production line that put out a “limited” amount of product. The release noted that “all products produced by this machine were withdrawn. Our Blue Bell team members recovered all involved products in stores and storage.”

listeria4Asked if that means 100 percent of the amount distributed was reclaimed, and that none of the product ended up in the hands of consumers, the company declined to comment, citing pending litigation.

That’s a key point. Food safety experts said a withdrawal would only be appropriate if the company could guarantee that it could account for 100 percent of the product that left the plant.

“Even if one [listeria-tainted] box was sold, at that point, the mechanism is no longer withdrawal,” said Mansour Samadpour, president of Seattle-based IEH Laboratories, a food consulting firm. “It has to be a recall. You have to announce it so anyone who purchased it would know not to consume it.”

“The key there is 100 percent,” he said.

In emailed answers to questions from The Dallas Morning News, Blue Bell challenged the notion that it did not move quickly enough to protect public health.

“From the moment we found out about a presumptive positive [listeria] test on February 13, we began working with regulators and immediately retrieved (we call this a withdrawal) the products that were on the market, which had been produced on a specific machine,” the company said. “That machine was already down for maintenance, so no more products were produced on that machine, and it has since been retired.

“As soon as we were notified on February 13, we notified FDA, and began instructing our employees to recover the products in question, which had been distributed to institutional and retail sales accounts,” the company said. “We went to those account locations and withdrew the products.”

‘No food is safe’ Blue Bell, industry, flout Listeria guidelines

I treat all food as a risk, because I know how it’s produced, I’m familiar with the outbreaks, and I don’t get invited to dinner much.

But I eat (probably too much).

blue.bell.creameriesBlue Bell Creameries, according to the Houston Chronicle, ignored critical parts of federal recommendations aimed at preventing exactly the kind of foodborne illness that thrust the Texas institution into crisis this year.

Among the most straightforward: If listeria shows up in the plant, check for it in the ice cream.

The draft guidelines for fighting the bacteria inside cold food plants were published seven years ago. They were optional and have yet to be finalized but nonetheless provide a road map for hunting and destroying the bug.

Ice cream companies large and small have flouted the guidelines.

Blue Bell “is no better or no worse than probably 90 percent of the rest of the companies,” said Mansour Samadpour, whose IEH Laboratories runs testing programs and crisis consulting for food producers.

Three ice cream makers got into trouble with listeria within the last year: Snoqualmie Ice Cream in Washington state, Jeni’s Splendid Ice Creams in Ohio and the much larger Blue Bell. It’s among the top purveyors of frozen treats in the United States. Of the other big companies, Unilever, which makes Breyers and Ben & Jerry’s, declined to say whether it follows the 2008 guidance. Nestlé S.A., which produces Häagen-Dazs and Dreyers, also wouldn’t say. Wells Enterprises Inc., maker of Blue Bunny, didn’t return messages.

The 2008 document, called “Guidance for Industry: Control of Listeria monocytogenes in Refrigerated or Frozen Ready-To-Eat Foods,” laid out a plan to attack one of the most ubiquitous and pernicious microbes in the environment. It lives in soil and animal feed. Refrigeration provides little deterrent to growth. It survives freezing. Once it enters a plant, it’s so hard to remove that, in extreme cases, entire facilities have been demolished to eliminate it.

When companies use the guidelines, they find that they work.

listeria4After the Nebraska Department of Agriculture found listeria in a random sample of Jeni’s, the CEO instituted a monitoring program as stringent as what the FDA prescribed in 2008. After destroying product worth $2 million and spending hundreds of thousands on thorough cleanings and plant upgrades, the company again found listeria in its product June 12 – illustrating the pathogen’s resiliency. But this time, Jeni’s caught it before it left the plant.

Blue Bell now is trying to follow suit, committed to becoming “first-in-class with respect to all aspects of the manufacture of safe, delicious ice cream products,” spokesman Joe Robertson said in an email. It now has a team of microbiologists and, like Jeni’s, will test and hold its ice cream until proven safe, once production resumes. He said the company “always tried to do the right thing to produce high-quality, safe products,” but pending lawsuits in the listeria outbreak prevented him from discussing whether Blue Bell previously followed any aspects of the 2008 guidance.

The FDA recommended that even the smallest companies regularly test food contact surfaces and the food itself for listeria. That may seem like an obvious strategy, but industry and consumer advocates have long fought over it.

FDA records show that Blue Bell had written plans to test its plant environments for pathogens. But they didn’t include sampling the surfaces that come into contact with food or the food itself, or finding the root cause of the contamination. From 2013 to early 2015, Blue Bell found listeria on drains, floors, pallets, hoses, catwalks and surfaces near the equipment that fills containers. But it never looked for listeria in the ice cream.

Mandatory microbial testing on plant surfaces and in food has long been viewed by industry groups as a one-size-fits-all approach that doesn’t work and costs too much, especially for small producers. Some have deemed it unnecessary when there are controls – like pasteurization – that kill pathogens. But consumer advocates say those arguments veil a deeper objection: Companies know that if they test for bugs, they will find them, and if they find them, the law says they must act.

If Blue Bell had followed the 2008 guidance, the first listeria positive would have set off an intense hunt for the source and likely triggered recalls or stopped shipment of potentially tainted products.

The list of foods at “high risk” for pathogens continues to grow, a fact that exasperates Samadpour. Peanuts and peanut butter, for example, weren’t on the radar until a series of outbreaks that caused hundreds of illnesses beginning in 2007.

“The way the food industry operates, they have an assumption that any food is safe until proven otherwise,” he said, noting that outbreaks of foodborne illness get detected by chance – Blue Bell’s was discovered only because South Carolina officials randomly tested ice cream early this year. “At what point are we going to say … no food is safe?”

The ultimate stopgap – testing food before it gets shipped – isn’t foolproof. The only way to detect everything is to test everything, which is impossible because the tests destroy the product. But Samadpour points to advances in the ground beef industry, which caused E.coli O157 infections to drop by half since 1997. After regulators declared the bacteria an unlawful “adulterant,” the industry ramped up testing.

Other food manufacturers balk at the cost, but there is a price either way. The FDA estimated the Food Safety Modernization Act will cost the food industry $471 million a year, while foodborne illness costs the nation $2 billion.

“One thing about food safety is it doesn’t regard the size of your company,” said Samadpour, who was hired by Snoqualmie. “You can be a tiny company and kill 50 people.”

Multistate outbreak of listeriosis linked to Blue Bell Creameries products

After that Jimmy John’s sandwich, how about some Blue Bell ice cream?

waynes-world-monkeys-might-fly-out1Not.

The U.S. Centers for Disease Control and Prevention has issued its final report, noting:

  • A total of 10 people with listeriosis related to this outbreak were reported from 4 states: Arizona (1), Kansas (5), Oklahoma (1), and Texas (3). All ill people were hospitalized. Three deaths were reported from Kansas (3).
  • On April 20, 2015, Blue Bell Creameries voluntarily recalledall of its products currently on the market made at all of its facilities, including ice cream, frozen yogurt, sherbet, and frozen snacks.
  • Consumers should not eat any recalled Blue Bell brand products, and institutions and retailers should not serve or sell them. This is especially important for people at higher risk for listeriosis. These products are frozen, so consumers, institutions, and retailers should check their freezers.
  • On May 7, 2015, the U.S. Food and Drug Administration released the findings from recent inspections at the Blue Bell production facilities in Brenham, Texas[PDF – 4 pages]Broken Arrow, Oklahoma[PDF – 11 pages]; and Sylacauga, Alabama[PDF – 5 pages].

Ignoring the safety: Sample ties listeria to Blue Bell’s Alabama plant

A private laboratory has linked Listeria to a Blue Bell plant in Alabama, providing the first evidence that all three of the ice cream maker’s production facilities distributed contaminated products.

blue.bell.creameriesThe lab tested the half gallon of Cookies ‘n Cream on behalf of Brent McRae, a Florida man recovering from a coma after a suspected bout of meningitis.

McRae was admitted to a hospital in April. His family saved the ice cream in his freezer and sent it to Kappa Laboratories of Miami, which issued the positive results Wednesday. A product code on the bottom of the carton confirms it came from Alabama.

McRae’s attorney, Bill Marler of Seattle, said health care workers did not obtain samples to confirm a diagnosis of listeriosis, but that his symptoms were consistent with the illness. Marler said he will wait to review medical records and consult experts before deciding whether to file a lawsuit. One other person has sued Blue Bell, and the company is expected to face more litigation.

State and federal health officials had already found listeria in products from Blue Bell plants in Brenham and Broken Arrow, Okla. The Centers for Disease Control confirmed three Kansas hospital patients, already severely ill, died after contracting listeriosis from the ice cream.

Blue Bell lays off 1,450 workers; 1,400 more furloughed

The Blue Bell Creameries Listeria-in-ice-cream saga seems to be unraviling by the day, with the company announcing it will lay off hundreds of workers and reduce hours and pay for others in wake of its voluntary recall last month of all of its ice cream.

blue.bell.creameriesAlmost 4 in 10 in the Blue Bell workforce of 3,900 will lose their jobs. That’s 750 full-time employees and 700 part-time workers. Another 1,400 employees will be furloughed.

Ten illnesses in four states, including three deaths in Kansas, are now linked to the ice cream.

Increased inspections mean little: FDA unaware of Listeria in Blue Bell plant before outbreak

I’ve always told my daughters, whenever someone says, “trust me,” immediately do not trust them.

Do-Not-Trust-MeTrust is earned by actions, not words.

Amidst reports that Listeria-contaminated Blue Bell ice cream is selling well on Craiglist and other Internet markets, U.S. Food and Drug Administration types said they were never told of repeated findings of Listeria at a Blue Bell Creameries facility before an outbreak linked to the ice cream turned deadly.

Results of a Food and Drug Administration investigation released last week showed the company had found 17 positive samples of Listeria on surfaces and floors in its Oklahoma plant dating back to 2013. The FDA said Friday that it “was not aware of these findings” before doing its own inspection this year.

“Although Blue Bell’s testing did identify Listeria, the company did not further identify the strain to determine if it was pathogenic,” FDA spokeswoman Lauren Sucher said.

Which is why all test results should be public.

 

Listeria and public health

Friend of the barfblog and rock’n’roller Roy Costa writes on his safefoodsblog.com that Listeria monocytogenes are hardy infectious bacteria, widely distributed in nature, and difficult to control. Listeria monocytogenes previously known to veterinary science as a pathogen of sheep, first came to light as a major foodborne agent when the largest and most deadly outbreaks in U.S. history occurred in queso fresco cheese manufactured in Los Angeles, California. It claimed the lives of approximately 50 persons and infected 86 known victims.

listeria4From this time forward the public health response has been to actively track cases identify outbreaks and to put into place initiatives to reduce incidence. The U.S. Department of Agriculture was instrumental in developing protocols for the meat industry to follow to control the organism in USDA regulated products. Listeria monocytogenes is considered to be so pathogenic that in the US there is no tolerance for its presence in food. There has been some success in controlling Listeria monocytogenes in USDA commodities, but over the last 3 years or so we have seen this agent get thorough the public health safety net an alarming number of times.

We have seen Listeria monocytogenes in cantaloupe (2011) kill 30 people, and infect 146 known cases, and outbreaks and or recalls involving several brands of ice cream, sliced apples, candy apples and pasta salad.

Listeria monocytogenes is a uniquely challenging pathogen with novel characteristics. It is psychrotropic, growing at temperatures below 32°F. This important ability gives the bacteria a competitive advantage, as the less hardy spoilage organisms and other competitors are not able to grow, or grow as quickly. Long periods in the cold chain during distribution of a product coupled with a long shelf life are important factors that increase the risk of growth.

Once the organism enters a food production environment, it can create environmental niches that allow for propagation on surfaces such as floors, drains, walls, and equipment. Bio-films are complex substrates of adherent cells frequently embedded within a self-produced matrix of an extracellular polymeric substance. Listeria monocytogenes can establish itself in such substrates further reducing the ability for normal cleaning and sanitizing to remove it. The colonization by Listeria monocytogenes of food processing equipment is an associated factor in many outbreaks. In the cantaloupe outbreak of 2011, investigators found the packinghouse’s packing line to be contaminated, in the 2015 ice cream outbreak in involving the Blue Bell Ice Cream Company; the bacteria were also found in the company’s equipment.

roy.costaAfter a food is processed, the bacteria can remain for extended periods in the food and survive to a customer. Ready-to-eat prepared foods then become the vehicle for one of the most hazardous of all bacteria, with a mortality of around 30%; especially at risk are the elderly, and those with underlying medical conditions. Pregnant women are often included in the victims of outbreaks along with the their unborn, a very tragic consequence. The foods implicated in outbreaks are varied, and include hot dogs, luncheon meat, meat spreads, smoked fish, cantaloupe, and ice cream and candy apples. Attempting to warn at risk persons is made almost impossible, as almost all processed foods and many fruits and vegetables are prone to infection.

Given the growing magnitude of this public health challenge, we need a strong public health response targeted specifically to deal with Listeria monocytogenes. The following recommendations are offered:

• A multidisciplinary committee is needed to create a coordinated national response. This group should advise the food processing industry and other at-risk points of the food supply chain about controls such as environmental sanitation and verification.

• The medical profession must play an increased role in co-ordinated efforts to better inform consumers and at-risk persons about the prevention of listeriosis.

• A unilateral requirement is needed to require all food processors to perform effective and ongoing testing of equipment and environments. This should be coupled with encouraging the application of in-plant micro-assay methods of detection using QT-PCR and other rapid techniques.

• The eventual implementation of the FDA Food Safety Modernization Act and Preventive Controls rules will provide the needed support to strengthen the current public health response.

Whole genome sequencing finds listeria in unlikely places

The listeria outbreak that killed three and prompted Texas ice cream company Blue Bell Creameries to recall every one of its products late last month is the latest example of how genetic epidemiology is changing the detection of foodborne illnesses.

whole.genome.sequencingTwo years ago, the U.S. Centers for Disease Control and Prevention (CDC) in Atlanta launched a pilot program to sequence the DNA of every listeria sample tied to an illness in the United States—all told, about 800 per year.

“Now that we’re turning whole-genome sequencing on, we’re identifying outbreak after outbreak,” says Brendan Jackson, a medical epidemiologist with CDC. “We’re also finding smaller outbreaks that we weren’t able to find before.” They’re also finding them originating in previously unsuspected foods, from caramel apples to ice cream.

The new detection method can identify gaps in the food safety system, especially when used alongside similar efforts by the Food and Drug Administration (FDA) to sequence samples from food and from the places where food is prepared, from factories to distribution centers, Jackson says. 

Whole-genome sequencing allows scientists to accurately compare every single DNA base pair in samples, giving them “a much sharper look at the differences and similarities in the strains,” Jackson says. The process takes longer—72 hours for testing compared with 48 hours—and it costs more. CDC’s goal is to create a national DNA database for foodborne pathogens from clinical samples that could be integrated with an already-existing FDA database of foodborne pathogens from food and environmental samples. The agency plans to add other foodborne illnesses, including salmonella and the most common disease-causing strain of Escherichia coli, to the project within 3 years.