I figured out about 30 years ago that calls for better communication were really just a stalling tactic.

No one, it seemed, wanted to get dirty and figure out how to communicate better, so I devoted a lot of my research to that task.

Dr Bernhard Schwartlander, WHO Representative in China, has called for enhancing the communication, trust, and international cooperation to safeguard food safety during the 2015 International Conference on Food Safety held on Monday.

“The risk communication, trust, and international cooperation are essential to help ensure food safety”, he said.

Collaboration is overrated. If a farmer or company has great food safety, go out and brag about it, rather than nodding in conference meetings that yes, this is important, and then going back to sleep.