If food safety is simple, why do so many get sick?

Because it’s not simple: it’s complex, constant, requires commitment and information must be compelling.

But as Americans delve into turkey gluttony and Australians break out the barbie, the number of inane stories about how food safety is simple proliferate.

Government, industry and academics continue to flog the food safety is simple line, despite outbreaks becoming increasingly complex and in the complete absence of any data that the message works.

We’ve shown that food safety stories can work.