I was flattered that Stephen Colbert repeated my advice to American beef processors to reclaim, rather than shun, pink slime.

“We’re here, it’s steer, technically.

“Forget ‘Dude, it’s beef’ from now on it’s ‘Bro, it’s slime.’”

Video here, but not in all countries http://eater.com/archives/2012/04/03/stephen-colbert-on-the-beefstate-governors-pink-slime.php.