Maybe I’m losing something in translation, but Xinhua reports that experts in China have called for strengthening moral education to ensure food safety following a string of scandals in recent months.

Zhao Chenggen, an expert at the School of Government at Peking University, said on Wednesday that to promote moral education is conducive to urging food producers to place a higher value on public health.

Under the influence of moral cultivation, food producers could enhance their subjective consciousness to resist ill-gotten gains through adding toxic materials into food, he said.

"Moral decline in the food industry is more terrible than that in social communications," said another expert, Xu Yaotong, a professor of political science at the National School of Administration.

Premier Wen Jiabao said, "A country without the improved quality of its people and the power of morality will never grow into a mighty and respected power.”

Wen said that advancing the moral and cultural construction would help safeguard normal production, life and social order, as well as to eradicate the stain of swindling, corruption and other illegal conduct.