Jimmy John’s launched a new ad campaign earlier this month stressing speed instead of safety after making 130 or so people barf with salmonella-in-sprouts-on-sandwiches in two separate outbreaks.

Over the past two days, seven core members of the Jimmy John’s Workers Union were fired at five Minneapolis-area locations for distributing hundreds of posters claiming that eating at Jimmy John’s Gourmet Sandwiches puts customers at risk of food-borne illness.

The poster shows identical sandwiches, one labeled as being made by a healthy worker and one by a sick worker. The poster asks if customers can spot a difference between the two. “We hope your immune system is ready because you’re about to take the sandwich test,” it reads.

I would have gone with the sprout and ingredient angle, what with all the sick people, but having sick sandwich artists work is an excellent way to spread norovirus, salmonella and lots of other nasties.

According to The Minnesota Daily, the posters were in response to the union’s unmet demands for paid sick days, which “force” employees to come in sick, putting customers at risk, they said.’’

Union supporter David Boehnke, said, “We were fired for saying we want better working conditions for ourselves. We were standing up for ourselves.”

Boehnke said their activities were legally protected because the employees were organizing for higher wages. However Franchise Owner Mike Mulligan of MikLin Enterprises disagrees.

According to a statement from MikLin, the posters disparaged the company’s reputation and showed “extreme disloyalty and malicious intent to damage” the company.

If you want to preserve the company’s reputation, try not to make customers barf – it’s bad for business.

The workers currently have a four-point system, in which workers are deducted one point for missing work without finding a replacement and half a point for coming to work 10 minutes late.

At four points, the worker is fired.