Message to stadiums: Jerry Macguire it up and show me the money

I’m on my way to the International Association for Food Protection annual meeting in Anaheim; it’s kind of band camp for the food safety nerds. I’m sure that at least once in the next 48 hours, last week’s ESPN food-safety-sucks-at-some-stadiums will come up. Demonstrating how mainstream food safety can be, sports talk radio got into the discussion with Mike and Mike in the morning (one of my favorites) carrying a couple of segments on Wednesday (the conversation took a weird turn into a do-you-really-want-to-know about your current partner’s sexual history).

The food safety story on Outside The Lines has caused a ripple effect with journos from pretty well every town that hosts a major sports team reported on the local angle. The response to the stories is following a predictable cycle: expose, local digging, canned responses from the operators.

The Detroit Free Press ran some of the statements, including the below from the food service operator at the Palace of Auburn Hills:

“We are committed to food safety in our operations, and we have a solid food-safety and sanitation program in place to provide the proper employee training, safety procedures and food-handling techniques required to meet or exceed our standards, as well as those of the local health department. We anticipate the health department’s regular visits as another set of eyes to ensure our operations are delivering consistent, safe experiences for our fans.”

Ho-hum. Of course you are committed to food safety and it’s your number one priority, what food proprietor would publicly say anything different? The responses all get kind of boring after awhile. Why aren’t the stadium and arena dudes consulting with the facility’s entertainment brethren (the folks who run the scoreboards and jumbotron) grab a video camera, hit the kitchens Blair Witch-style and give patrons and fans a tour to show exactly what “number one priority” means and throw it up on YouTube.
 
The statement from Joe Louis Arena was better, admitting problems, describing corrections and telling a more complete story about the food safety system. But they end by saying “Our guests can be very confident that we are vigilant in ensuring the highest standard of quality and safety in all the products proudly served during our events.” A better tactic would be to show patrons, explain why you do what you do (that means talking about risks) and let them decide whether they can be confident.
 
 

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About Ben Chapman

Dr. Ben Chapman is a professor and food safety extension specialist at North Carolina State University. As a teenager, a Saturday afternoon viewing of the classic cable movie, Outbreak, sparked his interest in pathogens and public health. With the goal of less foodborne illness, his group designs, implements, and evaluates food safety strategies, messages, and media from farm-to-fork. Through reality-based research, Chapman investigates behaviors and creates interventions aimed at amateur and professional food handlers, managers, and organizational decision-makers; the gate keepers of safe food. Ben co-hosts a biweekly podcast called Food Safety Talk and tries to further engage folks online through Instagram, Twitter, Facebook, YouTube and, maybe not surprisingly, Pinterest. Follow on Twitter @benjaminchapman.