Cargill launches beef line with leakproof packaging

Consumers ain’t no dummies.

Cargill asked consumers what they wanted in beef packaging and they said stuff that doesn’t leak.

David Bisek, associate brand manager for Cargill said in a statement.

“Shoppers have spoken and Cargill has listened. They told us their No. 1 frustration with current fresh beef packaging is the fact that it leaked. These leaks plague consumers throughout the shopping process: they leave a mess in grocery carts, they stain car upholstery and they necessitate refrigerator clean-up during storage.”

And the cross-contamination potential is enormous.

So Cargill introduced a new Grantwood Meats line where beef is vacuum-sealed into a leakproof package with a peel-to-open tab. It is freezer-ready and has a 30-day shelf life from the packing date.

Meatingplace says the Grantwood Meats line includes muscle cuts and roasts.
 

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About Douglas Powell

A former professor of food safety and the publisher of barfblog.com, Powell is passionate about food, has five daughters, and is an OK goaltender in pickup hockey. Download Doug’s CV here. Dr. Douglas Powell editor, barfblog.com retired professor, food safety 3/289 Annerley Rd Annerley, Queensland 4103 dpowell29@gmail.com 61478222221 I am based in Brisbane, Australia, 15 hours ahead of Eastern Standard Time