Billy Joe Gregg Jr. – a man with not two but three first names and of course, it’s Billy Joe – an Ohio dairy farm worker has been charged with 12 counts of cruelty to animals after a welfare group released a video it says shows him and others beating cows with crowbars and pitchforks.

He’s in jail, pondering his 15 minutes of fame.

Associated Press reports the County sheriff’s office says Gregg was fired from Conklin Dairy Farms in Plain City on Wednesday.

Conklin calls the mistreatment shown on the video "reprehensible." Chicago-based Mercy For Animals says the undercover video was shot between April 28 and Sunday.

The video is available at:
http://www.youtube.com/verify_age?next_url=http%3A//www.youtube.com/watch%3Fv%3DgYTkM1OHFQg

It is graphic and disturbing.