If you ran a $5.5-billion-a-year corporation that made a variety of ready-to-eat deli meats, and those products killed 22 people and sickened another 53, causing the company to lose millions and trust in the food safety system to be further undermined, how would you go about rebuilding that trust, that brand?

Maybe make public all the listeria test results the corporation undertakes in the form of a live, continuously updated website; maybe have live video cameras that people could check out on the Internet to see how these delicious deli-meats are made; maybe market these food safety initiatives at retail.

Or blame consumers.

Maple Leaf Foods announced yesterday as part of their continuing Journey to Food Safety Leadership – I wish they were already there, but Don’t Stop Believin’ – they were launching a food safety at home website.

“In keeping with our mandate of becoming a leader in food safety education, we have launched a new website to help consumers understand the important role of food safety at Maple Leaf and in your homes.”

(I have this stupid Journey video on in the background that I’m about to paste below and I can’t tell whether it’s the music or that statement that just made me barf a bit in my mouth.)

If Maple Leaf believes they can be leaders in food safety education, why is there no mention that pregnant women shouldn’t eat Maple Leaf or any other deli meats or other refrigerated ready-to-eat foods?

More data; less Believin’.

And Journey still sucks.