I’ve never gotten the Whole Foods thing.

They display the food in a loving manner, it’s enjoyable to hang out at the stores, but like most porn — or food porn – it’s ultimately unfulfilling.

Two months ago, Whole Foods Markets Inc. “launched a revamped and more interactive Web site offering recipes, videos of cooking demonstrations and its Whole Story Blog that enables users to talk to one another about everything from food safety to prices.”

I subscribed to the RSS feed to stay current on all things Whole Foods. The blog they are blowing has nothing to do with food safety and everything to do with food porn.

I can just stay at home with a copy of Bon Appetit.