The Sydney Morning Herald reports that Wedginald, the English cheddar cheese that has become a star of the Internet as it matures live on screen, is up for auction, with the proceeds going to charity.

The 20-kg cheese that has attracted 1.65 million viewer hits on http://www.cheddarvision.tv since it went on the web late last year has nearly completed its 12-month maturation and will be ready to eat by Christmas, the owners said.

Jeff Wilson and I set up an experiment eight years ago, to let people watch corn grow. They loved it.  Watch for some of our Farmer Jeff greatest hits to show up on YouTube — we were doing this stuff years ago.