I’ve said this for years.

Need new messages, new strategy.

The American Veterinary Medical Association newsletter reports numbers of confirmed illnesses in humans resulting from common foodborne pathogens have risen or remained level for several years, putting the U.S. on track to miss 2020 reduction targets.

Better tests and more testing may help explain why the numbers have not fallen, but to reach its goals, the U.S. needs more work to reduce food contamination, according to authors of an article published this spring in the Centers for Disease Control and Prevention’s Morbidity and Mortality Weekly Report. Among the findings, the authors wrote that preliminary 2019 data show confirmed illness counts for Listeria, Salmonella, and Shigella have remained unchanged over several years, and confirmed illness counts for the other five pathogens tracked by the CDC’s Foodborne Diseases Active Surveillance Network increased.
“FoodNet surveillance data indicate that progress in controlling major foodborne pathogens in the United States has stalled,” the article states. “To better protect the public and achieve forthcoming Healthy People 2030 foodborne disease reduction goals, more widespread implementation of known prevention measures and new strategies that target particular pathogens and serotypes are needed.”

I saw the Hip at a bar in Waterloo, Ontario, Canada on this tour with my 6-month pregnant ex-wife.

Great show.