Chapman and I have know for decades that when someone says they’re going to educate someone else about food safety stuff, it is doomed to failure.

The key to learning is, and always has been, storytelling.

Embed your data or facts within the story.

The Science of Storytelling (2019) shows you how to craft a compelling story using lessons from psychology and neuroscience. These blinks walk you through the steps of creating a narrative that grips your audience by subtly manipulating their brains. From demonstrating how to create a perfectly flawed character to explaining the power of stimulating details, Will Storr reveals the crucial elements that go into building a great story.