We – meaning my former lab – advocated that if Ontario Greenhouse Vegetable Growers were going to undertake all those food safety steps back in 2000, they should brag about it.

Specifically through urls on product (youtube didn’t exist back then, but we still took lots of video and didn’t know what to do with it; fortunately, when the family and I tried to drive to Georgia for IAFP 2000 where I was to give the Ivan Parkin lecture – nice job, this year, Gary – we had the camera so was able to dial it in) we wanted to see all the efforts greenhouse growers were taking to enhance microbial food safety.

They eventually went with third-party auditors, because, like politicians and those in biz, they don’t lead, they see which way the wind is blowing and follow.

I’m old, awaiting the birth of my third grandson.

Almost 20 years later, for four weeks this summer, Chiquita stickers will be co-branded with a Shazam code that shoppers can scan to see videos of how bananas move through the supply chain from Latin American farms to U.S. grocery stores.

The program will start in mid-July and aims to draw attention to the company’s sustainability efforts.

“Fifty million Chiquita blue stickers will feature the Shazam code on a weekly basis, with five different experiences where consumers can follow the journey of a banana from the farms in Latin America, to the port facility, right across the Atlantic and all the way to the consumer’s kitchen table, without having to leave the grocery store,” said Jamie Postell, director of sales for North America. “This new partnership with Shazam and the latest technology in immersion allows consumers to learn about Chiquita’s commitment to sustainability and discover what Chiquita does, day after day, in order to deliver the promise that stands behind the blue sticker.”

Could you include some food safety instead of following trends?