From the land of 8 per cent Brador beer in my misspent teen years to unpasteurized Budweiser crap.

Musée canadien des civilisations, Artefacts = Canadian Museum of Civilization, Artefacts

Quebec has some explaining to do.

But that’s nothing new.

“Budweiser has launched a new kind of beer called Budweiser Brewery Fresh. It’s basically the same Budweiser you know and love, except with a little twist. That twist? Tank beer – the ultimate draught beer experience delivered cold, unpasteurized and free from any artificial ingredients, additives or preservatives for the purest taste. …

“Um, awesome much?”

Who writes this shit?

Clean water is a relatively new thing, so for millennia, people harnessed the power of fermentation to get rid of the nasties in water and drank beer and wine.

“Budweiser Brewery Fresh is SO beyond fresh that it needs to be consumed within two weeks. Which means that no matter what, you’ll get to taste your favourite beer literally within 14 days of its creation.”

Enablers.