Don’t burger up your bank holiday.

Get it? Don’t bugger it up? Burger it up?

Those bureaucrats at UK’s Food Standards Agency are really yukking it up, focused on stupid jokes rather than evidence-based communications.

FSA has long been in its own undersirable class when talking about food safety risks, and class is so very important to the Brits.

FSA is great is talking at people rather than talking with people (a huge difference, like educating versus providing information).

FSA’s idea of risk communication is to commission a meaningless survey – people lie, especially about food and drink – which found that despite 71% of people stating that they are concerned about food poisoning, over a third (36%) of Brits would eat a burger that isn’t fully cooked through. More than one in 10 said that they actually prefer burgers cooked this way.  When cooking them at home 81% of those admit to undercooking them. So we at the FSA are encouraging all those who are getting their barbecues out this weekend to ensure they cook their burgers all the way through – until steaming hot throughout, there’s no pink meat in the middle and the juices run clear.

Those scientifically meanginless terms – steaming hot, no pink – have featured prominently in FSA foodsafetytalk for years, with steaming hot replacing piping hot.

Lead FSA policy thingy said something that is not worth repeating because it ignores the risks associated with needle-tenderized steaks.

And we’ve been over this so many times before.

The BBC repeated the advice verbatium in its latest version of PR blowjobs rather than something resembling journalism.

Use a thermometer and stick it in.

And now this.