I’m guessing she doesn’t like my it’s still a f*cking pink chicken approach.

But color is a lousy indicator of safety, only a thermometer can do that (right, safe chicken, and this photo has been around for 20 years)

Coral Beach of Food Safety News however, thinks the f*cking pink chicken is brought to you by an unidentified genius in the PR department at Food Standards Scotland, and its new summer barbecue food safety campaign has a catchy slogan and a hilarious super villain.

Dubbed simply Pink Chicken, the super villain is scheduled to travel the hills and dales of the tiny nation for three months, visiting beach partiers and backpackers while “creating mayhem and ‘spoiling’ summer” according to the Scottish food safety agency.

Since I’m an American and write in American English, I can say this without fear of profanity filters blocking me: It’s bloody brilliant.

No, it’s a f*cking pink chicken and it’s dumb.

It also goes against evidence- or science-based reasoning.

Guess that’s where we differ.

And I’m not an educator, I provide information. People make their own choices. Education is up to individuals.