Recall reality: Make the best before dates bigger, I can’t see a damn thing

I report on recalls every day, and usually don’t think much about it unless people are barfing.

blue.ribbob.recall.dp.16This morning, Unilever recalled 1.25 and two-litre Blue Ribbon ice cream tubs sold across Australia due to cases of plastic pieces causing injury risks.

I thought, maybe that’s what’s in the freezer?

Affected products have a best before date between April 28, 2017 and April 27, 2018 and shouldn’t be eaten, the company said in a statement on Wednesday night.

According to reports the plastic pieces found their way into the ice cream via machinery during the production process at Unilever’s Minto factory where Blue Ribbon products are made.

The recall is a “precautionary measure” and tubs with a best before date from April 28, 2018 are not affected, the statement said.

Products can be returned to the place of purchase for a full refund.

coles.blue.ribbon.ice.cream.recall.coles.16I got the ice cream out of the freezer.

I put on my reading glasses.

I couldn’t see a damn thing.

Amy had a look and finally found the date, and we eventually made it out to say, best before March 21, 2018 (right, exactly as shown).

So I wandered off to the local Coles supermarket, and they refunded my $4.90.

I wandered over to the ice cream isle, and the Blue Ribbon was gone (left, exactly as shown).

Well done.