Taking nutritional advice from a celebrity is like driving over a bridge constructed by an “alternative, all natural engineer.”

But, people do.

So it’s ironical that D-lister Jessica Alba’s The Honest Company is facing fresh legal action over organic baby food – from the Organic Consumers Association.

OCA filed a complaint at Los Angeles Superior Court earlier this month on “behalf of the general public” claiming The Honest Company bosses have been falsely labelling their Organic Premium Formula as organic, according to New York gossip column Page Six.

OCA lawyers claim the product contains 11 substances which are prohibited from organic foods under federal law.

On their website, they also state, “Some of the ingredients are federally regulated as hazardous compounds. At least one is irradiated. And some have not even been assessed as safe for human foods, much less for infant formulas.”

The group want the company to be prohibited from selling the product as organic, and to cover their legal fees.

News of the legal action comes as Jessica was named as the first-ever recipient of the Entrepreneur of the Year prize at the 2016 Webby Awards for her natural lifestyle firm, which she founded four years ago.