Denver-based burrito boss Chipotle has enjoyed multiple years of PR joviality.

In an attempt to further convince the American public that diarrhea burritos are good for them – and healthy — Chipotle has hired Burson-Marsteller to replace previous AOR Edelman over what was cited as “client conflict” over the contract termination.

Burson-Marsteller is a global public relations and communications firm headquartered in New York City. Burson-Marsteller operates 67 wholly owned offices and 71 affiliate offices in 98 countries in six continents.[

At the same time, Chipotle has named Jim Marsden to the newly created position of executive director of food safety. In 2014, he was inducted into the Meat Industry Hall of Fame.

Marsden, who will report directly to company CEO Monty Moran and founder Steve Ells, is tasked with helping the 2,000-restaurant chain achieve Ells’ vision of becoming the leader in food safety in the restaurant industry.