Tim York, CEO of Salinas, Calif.-based Markon Cooperative writes in The Packer that we have all been hearing for some time about “big data” and the value — and risk — it may pose. 

I prefer to call it data.

York says New York-based restaurant Fig & Olive has used software to track more than 500,000 guests and $17.5 million in checks. 

But data, big or small, didn’t prevent Fig & Olive from sickening at least 150 people with Salmonella last year.

That’s not mentioned in the column.