Pattie’s foods gets out of the frozen berries business following hep A outbreak

Here’s a predictable progression: products linked to 34 illnesses, shares tank, can’t sell your berries, get out of the berries biz.

According to Business Insider Australia Patties Foods has sold its frozen berries business to Entyce Food Ingredients for an undisclosed sum.FROZEN BERRIES RECALL

The company says the funds from the sale would generate $1.8 million, a sum which is unlikely to affect its fiscal 2016 results.

Its net profit after tax was down from $16.7 million to just $2.1 million.

At the time of the outbreak, the company’s shares tanked 6.5% to $1.28.

Before the recall, the berries business generated 13% of Patties’ sales.

Checking into your suppliers matters when you sell an uncooked product.

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About Ben Chapman

Dr. Ben Chapman is a professor and food safety extension specialist at North Carolina State University. As a teenager, a Saturday afternoon viewing of the classic cable movie, Outbreak, sparked his interest in pathogens and public health. With the goal of less foodborne illness, his group designs, implements, and evaluates food safety strategies, messages, and media from farm-to-fork. Through reality-based research, Chapman investigates behaviors and creates interventions aimed at amateur and professional food handlers, managers, and organizational decision-makers; the gate keepers of safe food. Ben co-hosts a biweekly podcast called Food Safety Talk and tries to further engage folks online through Instagram, Twitter, Facebook, YouTube and, maybe not surprisingly, Pinterest. Follow on Twitter @benjaminchapman.