I’ve been sorta saying the same thing for 25 years (damn I’m old, those kids, and grandkids really let you know how old you are).
The U.S. Centers for Disease Control and Prevention’s Crisis and Emergency Risk Communication (CERC) program teaches you how to craft messages that tell the public what the situation means for them and their loved ones, and what they can do to stay safe.
CERC provides a set of principles that teach effective communication before, during, and after an emergency. The six principles of CERC are:
- Be First
- Be Right
- Be Credible
- Express Empathy
- Promote Action
- Show Respect