CDC principles to communicate by in an emergency response and everyday life

I’ve been sorta saying the same thing for 25 years (damn I’m old, those kids, and grandkids really let you know how old you are).

braun.emersonThe U.S. Centers for Disease Control and Prevention’s Crisis and Emergency Risk Communication (CERC) program teaches you how to craft messages that tell the public what the situation means for them and their loved ones, and what they can do to stay safe.

CERC provides a set of principles that teach effective communication before, during, and after an emergency. The six principles of CERC are:

  1. Be First
  2. Be Right
  3. Be Credible
  4. Express Empathy
  5. Promote Action
  6. Show Respect
This entry was posted in Other Microorganisms and tagged , by Douglas Powell. Bookmark the permalink.

About Douglas Powell

A former professor of food safety and the publisher of barfblog.com, Powell is passionate about food, has five daughters, and is an OK goaltender in pickup hockey. Download Doug’s CV here. Dr. Douglas Powell editor, barfblog.com retired professor, food safety 3/289 Annerley Rd Annerley, Queensland 4103 dpowell29@gmail.com 61478222221 I am based in Brisbane, Australia, 15 hours ahead of Eastern Standard Time