I don’t know exactly how much it costs to produce a video and put on a massive media campaign in the U.K..

That’s really a question for the folks at McCann-Erickson or Holloway Harris.

A rudimentary calculation leads me to believe that the UK FSA spent at least a couple of million pounds on production, media buying and message placement for their current chicken hero (not to be confused with chicken gyro) campaign (below, exactly as shown).

Roughly equivalent to the cost of 300,000 digital tip-sensitive thermometers.

The very tool that they must not think that U.K. households have.

Because they never mention temperatures.

And go with the increasingly frustrating – and not science based – steaming hot, no pink meat and clear juices suggestion.

Maybe investing in thermometers instead of commercials is a better approach to the Campy issue.