Cell phones and their cameras are everywhere.

Be accountable.

A Checkers store in Cape Town, South Africa,  has left a bitter taste in the mouth of a consumer after he saw raw marinated chicken on the floor in the deli.

This stomach-turning experience took place at the Checkers outlet in Bayside Mall in Table View.

The consumer, who wants to remain anonymous, was so appalled by what he saw that he snapped an image to capture the shocking discovery.

He says nothing indicated to him that an accident may have occurred because no sign was put up and there was no rush to pick up the chicken from the floor.

“I stood in the queue waiting to be assisted … there were three customers in front of me and two behind me.  For this whole time the chicken was just laying on the floor.

“Then a woman came from the back and packed the chicken in a white container. It seemed very normal. She was so relaxed.”

He said what looked like the manager watched on as the employee packed over the chicken to the container without even assuring customers that there is no need to worry.

Health24 checked in with the Shoprite Checkers group and handed over the image.

Sarita van Wyk, spokesperson for the retailer, said Checkers views the perception created by the photograph in a serious light.

“The supermarket group regards food safety and hygiene in its stores of utmost importance and therefore our stores adhere to stringently monitored food safety hygiene and product handling requirements to ensure that food products prepared on the premises remain fresh and safe to eat at all times.”