The cost of an outbreak: hepatitis A edition

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The folks who run food safety at big companies often talk about the challenges they face when it comes to asking for resources. It’s all about return on investment.

I don’t know much about ROI, an 18% drop in stock isn’t good. According to Reuters that’s what the firm who sells Nanna’s berry mixes are experiencing. falling-stocks

Shares in Australia’s Patties Foods Ltd fell as much as 18 percent on Monday after it recalled its frozen berry products following a hepatitis A outbreak that has been linked to poor hygiene and water supplies in a Chinese packaging plant.

Shares were down 12.4 percent at A$1.20 in early trade, after falling as low as A$1.14.

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About Ben Chapman

Dr. Ben Chapman is a professor and food safety extension specialist at North Carolina State University. As a teenager, a Saturday afternoon viewing of the classic cable movie, Outbreak, sparked his interest in pathogens and public health. With the goal of less foodborne illness, his group designs, implements, and evaluates food safety strategies, messages, and media from farm-to-fork. Through reality-based research, Chapman investigates behaviors and creates interventions aimed at amateur and professional food handlers, managers, and organizational decision-makers; the gate keepers of safe food. Ben co-hosts a biweekly podcast called Food Safety Talk and tries to further engage folks online through Instagram, Twitter, Facebook, YouTube and, maybe not surprisingly, Pinterest. Follow on Twitter @benjaminchapman.