Marks & Spencer (M&S) has announced details of its five point action plan to tackle the industry-wide challenge of reducing levels of Campylobacter in whole chickens.

The measures, which have been in place for the majority of M&S chickens sold since the end of September, include even clearer front-of-pack labelling and double bagging whole chickens so they can be placed straight into the oven without the need to unwrap and handle the chicken. Action is also underway on M&S farms with bonuses paid to farmers who produce Campylobacter free farms and innovative new safety technology in place on the production line.

The M&S five point action plan has been implemented with 2 Sisters Food Group (M&S’ biggest supplier of whole chickens) since the end of September and will be rolled out to the remainder of the M&S supply chain by the end of the year.

Thermometers?