A vacuum brand manager is so confident in his product’s cleaning power that he decided to eat his lunch straight from the floor of Toronto’s busiest subway station, and to record the experience on video.

Ravi Dalchand, brand manager at Bissell Canada and ad firm KBS+ Toronto, came up with the brilliant if gag-inducing idea.

In the video, he cleans a small square of the subway platform with a Bissell Symphony All-in-One Vacuum and Steam Mop, which the company claims can eliminate 99.9 per cent of all germs.

99.9 per cent would be a 3-log killstep.

Food safety types tend to want about a 7-log kill step.