From a C on a restaurant door to a public lawsuit, embarrassment may be the most effective way to make food safer.

In the handwashing world, it’s a combination of shock and shame.

And that seems to work with food suppliers.

Wall Street and Technology reports that in a recent study, reputational risk exceeded compliance as the top concern for financial services organizations with respect to social media.

Though compliance drives so many decisions in financial services, that’s entirely not so with social media. Instead, reputational risk is a greater concern, according to a recent survey of audit professionals.

According to the 2014 Internal Audit Capabilities and Needs Survey by Protiviti, a global business consultancy owned by Robert Half International, financial services respondents identified brand/reputational damage as the greatest risk posed by social media. Compliance came in a distant second, with data security ranking third.

Drilling down, 53% of financial services industry respondents gave reputation risk a “No. 1” ranking among the hazards. By contrast, 19% named compliance as the greatest risk, and 9% selected data security.

The survey drew responses from 600 internal auditors representing all types of industries. Of those, 110 were drawn from financial services institutions; 76% came from US firms.

This all applies to food safety risk.