Lifestyle guru Oprah Winfrey is adding her weight to a popular lifestyle choice that has nothing to do with food safety by getting into the lucrative organic food biz.

The New York Post reports that according to online filings for the U.S. Patent and Trademark Organization, several applications for “Oprah’s Organics” were filed late last month. The filings are to use the name for bath soaps, sunscreen, massage oils, hair products — and also for organic salad dressings and frozen vegetables, soups, beverages and snack dips. Applications for “Oprah’s Farm” for a beverage and catering service and “Oprah’s Harvest” were also submitted for this

A rep for Winfrey told us: “The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands.”