I’m Eldon Roth.

I’ve spent my life committed to making food safe for millions of people. For me, my wife, my kids, my grandkids, and millions of school kids across the U.S.

If I’m at a family BBQ, or meeting with government inspectors, I say the same thing: we provide safe, sustainable meat, at an affordable price.

I’ve watched the devastation that dangerous bugs like E. coli O157:H7 can wreak on people’s lives, loved ones, and innocent children who just wanted a burger.

That’s why my company, BPI, instituted the best food safety practices for beef production – and long before government told us what to do.

It was the right thing to do.

My company publicly discloses all test results, good or bad, not because we have to, but because it’s the right thing to do. Bacteria happen. We’re doing whatever we can, along with the best science, to provide safe, sustainable and affordable beef.

Freedom of choice is a fundamental right in American society; it’s something I personally value. That’s why we provide any and all information about our products and processes. Labels, websites, smartphone codes, you want it, we’ll make sure it’s there, because I value choice.

And I choose safe food.

(Note: this only works with the risk assessment and management expertise in place to underpin the communication claims).

Vote for Summer.

The latest in defensive statements that won’t work can be found at http://www.meatami.com/ht/display/ReleaseDetails/i/76702/pid/287
and
http://www.meatingplace.com/MembersOnly/webNews/details.aspx?item=31730.