While watching Brett Favre and the Minnesota Vikings lose to the Green Bay Packers last night (for about 5 minutes), and while wondering if Brett was a naughty boy with those text messages (for about 12 seconds), the Sunday Night Football broadcast crew paid homage to fall in Wisconsin with apple cider.
A series of vignettes showed a dude with a small apple press, lovingly grinding up the apples and them pressing the pulp into cider. Yummy. But I prefer mine mulled, pasteurized or fermented.