Consumers ain’t no dummies.

Cargill asked consumers what they wanted in beef packaging and they said stuff that doesn’t leak.

David Bisek, associate brand manager for Cargill said in a statement.

“Shoppers have spoken and Cargill has listened. They told us their No. 1 frustration with current fresh beef packaging is the fact that it leaked. These leaks plague consumers throughout the shopping process: they leave a mess in grocery carts, they stain car upholstery and they necessitate refrigerator clean-up during storage.”

And the cross-contamination potential is enormous.

So Cargill introduced a new Grantwood Meats line where beef is vacuum-sealed into a leakproof package with a peel-to-open tab. It is freezer-ready and has a 30-day shelf life from the packing date.

Meatingplace says the Grantwood Meats line includes muscle cuts and roasts.