No more Jamie Lee Curtis talking about her poop? Danone withdraws health claims

I’ll miss Jamie Lee Curtis talking about her diarrhea.

The BBC reports that Danone has withdrawn requests to approve claims about the health benefits of two of its brands.

Danone has promoted that yoghurt drink Actimel strengthens the body’s natural defences, while Activia aids digestion.

The company says it is waiting for the European Food Safety Authority to clarify how the approval process works.

However, Danane is already voluntarily withdrawing the claims from products sold in France. A UK regulator banned an Actimel advert last year.

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About Douglas Powell

A former professor of food safety and the publisher of barfblog.com, Powell is passionate about food, has five daughters, and is an OK goaltender in pickup hockey. Download Doug’s CV here. Dr. Douglas Powell editor, barfblog.com retired professor, food safety 3/289 Annerley Rd Annerley, Queensland 4103 dpowell29@gmail.com 61478222221 I am based in Brisbane, Australia, 15 hours ahead of Eastern Standard Time